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Jerry Heikal
Magister Management, Universitas Bakrie, Jakarta
Education Mathematics

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TECHNOLOGY ACCEPTANCE MODEL ON DIGITAL BANKING SERVICE LIVIN' BANK MANDIRI ON TRUST AND ITS IMPACT ON CUSTOMER LOYALTY Ria Marlina; Jerry Heikal
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1817

Abstract

This study aims to test the expected research model and be able to obtain the results of the influence of the technology acceptance model on digital banking services livin' Bank Mandiri on trust and its impact on customer loyalty. Questionnaire respondent data was obtained from Bank Mandiri customers who had used digital banking service livin' Bank Mandiri' and then distributed questionnaires online through the "Qualtric" platform to 150 respondents. In this study, 5 hypotheses were tested based on variable indicators that had been compiled using SEM PLS (partial least squares) analysis with the SmartPLS method. The test consists of the Outer Model, namely: Convergent Validity Test, Discriminant Validity Test, Average Variance Extracted (AVE) Test, Composite Reliability Test, Cronbach Alpha Test. Then testing the inner model, namely the results of Bootstrapping. Testing the hypothesis which shows that there is a relationship that has a direct positive and significant effect includes: H1: Perceived Usefulness on Customer Loyalty, H2: Perceived Ease of Use on Customer Loyalty, H3: Perceived Usefulness on Customer Trust. H4: Perceived Ease of Use on Customer Trust, H5: Customer Trust on Customer Loyalty. This research is expected to provide good implications theoretically and for further research. In addition, the implications of this research are also expected to provide input to other banking companies to create better customer loyalty.
THE EFFECT OF MARKETING MIX 7P ON DECISIONS PURCHASE AND CONSUMER LOYALTY OF UNITS CENTRAL APARTMENT EAST RESIDENCE Vitto Rialialie; Jerry Heikal
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine product, price, promotion, place, people, process, And Physical Evidence influential in a manner simultaneous nor Partial to decision purchase And loyalty consumer. Population in study This is consumer Apartment Center East Residence. Sample Which used in study This is consumer as many as 192 people with accidental sampling technique. Which is used for this research is validity And reliability For testing instrument Which applied, method quantitative with Smart PLS data processing. The result is price, people, process, product and promotion No influential in decision purchase. Whereas physical evidence And place influential in purchasing decisions. Then people, physical evidence, and place are not effect on consumer loyalty. While price, process, product d an promotion influential on consumer loyalty.
Co-Authors Ria Marlina Vitto Rialialie