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Bambang Purwoko Kusumo Bintoro
Magister Manajemen, Universitas Bakrie Jakarta
Education Mathematics

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THE BUSINESS PLAN OF PARENTING APPLICATION “PARENTS JOURNEY” Luthfiana Supangkat; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Parents Journey is a technology company focused on parenting application. Parents Journey provides all the information needed for parents or guardians of early childhood (0 - 6 years) in the form of a mobile application platform. This business plan preparation aims to analyze the market, technical and operational, risks, legal and legality, and financial aspects. This business plan preparation is supported by research through online survey methods which are analyzed using descriptive statistical methods and interviews with purposive sampling technique. Using a marketing strategy with the Segmentation, Targeting, Positioning (STP) method, 7P Marketing Mix, Digital Marketing Funnel, and a business model with the Business Model Canvas (BMC), it is known that the Parents Journey has an advantage over competitors with eighteen features that can help parents/guardians in providing early childhood care. The business idea is feasible in the best-case scenario with a payback period of 1.42 years (below 5 years), positive NPV, has a greater IRR value (78% -79%) than the MARR (10%), and the PI value of 4,65.
THE INFLUENCE OF LEADERSHIP STYLE, WORK ENVIRONMENT AND COMPENSATION ON EMPLOYEE LOYALTY AT UD. KARYA SARANA JAKARTA TIMUR Reski Daffa Adrian Dunda; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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The purpose of this study was to analyze the relationship between the influence of leadership style, work environment and compensation on employee loyalty at UD. Karya Sarana East Jakarta. In this study, the sample was employees at UD. Karya Sarana East Jakarta with a total sample of 60 people. This study uses quantitative methods with probability sampling technique (random sample), and data analysis tools using SPSS version 25.0 program. Based on the results of research at UD. Karya Sarana, East Jakarta, shows that Leadership Style has a significant positive effect on Employee Loyalty, Work Environment also has a significant positive effect on Employee Loyalty and Compensation has a significant positive effect on Employee Loyalty, such as Leadership Style, Work Environment and Compensation Together (simultaneously) has a positive and significant effect on employee performance.
Co-Authors Luthfiana Supangkat Reski Daffa Adrian Dunda