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All Journal Nusantara Islamic Economic Journal MULTIPLE: Journal of Global and Multidisciplinary
Riska Nur Istiqomah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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what drives the receipt of zakat fund? A Time Series Evidence from Indonesia Riska Nur Istiqomah; Laila Masruro Pimada
NUsantara Islamic Economic Journal Vol. 2 No. 2 (2023): 2023 July
Publisher : Department of Islamic Economic, Faculty of Economic and Business, Nahdlatul Ulama Islamic University (UNISNU) Jepara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/nuiej.v2i2.782

Abstract

Indonesia as a country with the majority of Muslim population can take advantage of zakat instrument in order to solve macroeconomic problems like poverty case. The potential of zakat in Indonesia since 2017-2021 tends to increase. This condition is in line with an increase in the number of Muslim populations, however the realization of zakat receipt is not still comparable to the targeted potential. One of factors that cause the receipt of zakat is not optimal yet in Indonesia is macroeconomic factor that might affect public welfare which is related to economic stability of the country. Therefore, this research is aimed to identify short and long-term effects of economic growth, inflation, exchange rate, and money supply on receipt of zakat in Indonesia. The method in this research is quantitative method with VECM analysis. This research uses time series data with the period from 2017-2021. The variables in this research comprise of independent variables: economic growth, inflation, exchange rate, and money supply, while dependent variable is receipt of zakat. The research result refers that within short-term and long-term, the variables of economic growth and inflation affect negatively and significantly to zakat receipt. Meanwhile, the short-term exchange rate and money supply do not have significant effects to zakat receipt, while in the long-term; they have positive and significant effects.
Pemanfaatan E-Commerce Shopee Dalam Meningkatkan Strategi Pemasaran UMKM di Desa Gending Riska Nur Istiqomah; Nourma Ulva; M. Imam Purwantoro; Dini Ayu
MULTIPLE: Journal of Global and Multidisciplinary Vol. 1 No. 5 (2023): November
Publisher : Institute of Educational, Research, and Community Service

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Abstract

E-commerce, terutama platform Shopee, dapat digunakan sebagai strategi pemasaran digital untuk meningkatkan jangkauan pemasaran UMKM di Desa Gending. Beberapa langkah yang dapat diambil dalam menggunakan Shopee untuk meningkatkan strategi pemasaran UMKM antara lain, membuat akun Shopee agar produk dapat dijual secara online dan menjangkau audiens yang lebih luas. Selain itu, memberikan informasi rinci tentang produk seperti deskripsi, gambar, dan harga juga akan membantu meningkatkan penjualan. UMKM juga dapat berpartisipasi dalam lokakarya atau sesi pelatihan untuk mempelajari strategi dan konsep manajemen yang tepat untuk bisnis mereka. Selain itu, menerapkan sistem e-commerce dan memanfaatkan fitur promosi Shopee seperti bundling, diskon, dan penawaran beli satu gratis satu juga akan membantu mempromosikan produk dan meningkatkan penjualan. Terakhir, UMKM perlu memantau dan mengevaluasi program mereka sendiri untuk menentukan efektivitas strategi pemasaran yang mereka gunakan. Dengan memanfaatkan Shopee sebagai strategi pemasaran digital, UMKM di Desa Gending dapat meningkatkan jangkauan pemasaran dan penjualan mereka.
Co-Authors Dini Ayu Laila M. Pimada M. Imam Purwantoro Nourma Ulva