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All Journal Jurnal Ekonomi Jurnal Riset Akuntansi
I Made Satrya Ramayu
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Economics, Econometrics & Finance

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Zero Waste Circular Economy: Transforming Chocolate Production into Chocolate Jam in Bali Dwi Sihwinarti; Andreas James Darmawan; Anita Heptariza; I Made Satrya Ramayu; Kadek Nonik Erawati
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The  progress of the chocolate industry in Bali, as represented by Pod Chocolate Bali, offers tremendous potential for local economic contribution. However, the chocolate production process produces cocoa pulp as waste which can affect the environment and economic balance. This research discusses the implementation of the zero waste concept by integrating a circular economy through the use of cocoa pulp as a basic ingredient for producing chocolate jam. The background to this research illustrates the important role of chocolate in culture and the economy, but also highlights the challenges of waste generated during production. This research focuses on qualitative research methods with a case study approach that combines observation, interviews and document analysis. The research results show that implementing the zero waste concept by processing cocoa bean dregs into chocolate jam not only solves the waste problem, but also empowers local communities through training and skills development. Additionally, this initiative promotes a circular green economy by harnessing the full potential of cocoa beans. The spread of zero waste solutions in the Pod chocolate industry has had a positive impact in the form of improving the economy of chocolate SME in Bali. This strategy allows reducing food waste, increasing the added value of cocoa beans, and creating high-quality chocolate jam products that can meet local and international market demand. In this context, a zero waste solution not only makes the chocolate production process more sustainable, but also supports the development of cocoa cultivation which empowers local communities.
Pengaruh Kualitas UI/UX Website dan Copywriting terhadap Brand Awareness Konsumen Fashion Digital : Studi pada Website UNIQLO di Kota Denpasar Kadek Agus Jovi Oka Suputra; Gede Yudha Anugerah Pratama; I Made Satrya Ramayu
Jurnal Riset Akuntansi Vol. 4 No. 3 (2026): August: Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i3.4280

Abstract

The rapid development of digital technology has transformed websites into strategic tools for marketing communication and brand development. In the highly competitive fashion industry, website quality and digital communication effectiveness are essential factors in strengthening consumers’ brand awareness. However, limited studies have simultaneously examined the influence of User Interface/User Experience (UI/UX) Website and Copywriting on Brand Awareness, particularly in the context of global fashion brands. Thus, the purpose of this study is to examine how copywriting and UI/UX websites affect brand awareness among users of the main UNIQLO website in Denpasar. Using primary data gathered from 110 respondents via questionnaires, this study used a quantitative explanatory technique. With the use of SPSS software, descriptive statistics and multiple linear regression analysis were used to analyse the data. The findings show that brand awareness is positively and significantly impacted by UI/UX websites (β = 0.175; p = 0.019) and copywriting (β = 0.727; p = 0.000). Furthermore, Copywriting was identified as the most dominant variable influencing Brand Awareness. The coefficient of determination (R²) of 0.752 indicates that 75.2% of the variation in Brand Awareness can be explained by UI/UX Website and Copywriting. The findings conclude that both website quality and communication quality play important roles in shaping consumers’ awareness of the UNIQLO brand. This study implies that companies should integrate UI/UX development and effective copywriting strategies to enhance digital marketing performance and strengthen brand awareness in competitive digital environments.
Co-Authors Anita Heptariza Darmawan, James Dwi Sihwinarti Gede Yudha Anugerah Pratama Kadek Agus Jovi Oka Suputra Kadek Nonik Erawati