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All Journal Journal La Sociale Riset Akuntansi dan Bisnis Indonesia
Wawan Dhewanto
Institut Teknologi Bandung, Indonesia
Economics, Econometrics & Finance Social Sciences

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Proposed business model strategy for PT. Bintoro Bangun Indonesia in contractor business Mia Virgiyanthi; Wawan Dhewanto
Riset Akuntansi dan Bisnis Indonesia Vol 1 No 2 (2025): May
Publisher : LPPM STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/rabi.v1i2.242

Abstract

Purpose: This study aims to design a business model strategy to address PT. Bintoro Bangun Indonesia’s challenge in increasing sales and scaling up its contractor business, aligning with market opportunities and company vision. Methodology/approach: A qualitative case study was conducted using interviews, observations, and company documents, analyzed with the Business Model Canvas (BMC) and SWOT. Results/findings: The study proposes a New BMC with innovations in all nine building blocks, adding a home-buyer segment, housing development, property sales, expanded channels, and aligned resources, activities, partnerships, and costs to support growth. Conclusions: The proposed model integrates existing contractor services with housing development, enabling scalability, synergy, and competitive advantage in the dynamic Indonesian market. Limitations: Findings are limited to a single company context and qualitative scope, with external macroeconomic factors acknowledged but not modeled. Contribution: This study demonstrates practical use of the BMC for strategic transformation in the contractor sector, offering insights for diversification and sustainable growth.
A Customer Discovery Approach to Understanding Generation Z Housing Preferences in Urban Jakarta for an Architectural Startup M. Faiz Amali; Wawan Dhewanto
Journal La Sociale Vol. 7 No. 3 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i3.3093

Abstract

This study examines the housing preferences of Generation Z in Jakarta and explores how these preferences can inform the development of a viable business model for a proposed architectural startup. Rapid urbanization, rising housing costs, and changing lifestyles have led Generation Z to demonstrate housing needs that differ from conventional homeownership-oriented models. However, many architectural services in Indonesia have not fully adapted to these shifts. This research adopts a Customer Discovery approach based on Steve Blank’s framework, employing a sequential mixed-method design. Primary data were collected through a survey of 50 Generation Z respondents in Jakarta and followed by in-depth interviews with five potential users to test and refine the proposed service concept. The findings indicate that Generation Z prioritizes privacy, flexibility, transparent design processes, and optional social interaction within housing environments. Assumptions related to emotional loneliness as a dominant housing driver and fully digital architectural services were not empirically supported. The study results in a validated Business Model Canvas that positions architectural services as modular, transparent, and hybrid, combining digital accessibility with direct interaction. This research contributes to architectural entrepreneurship by demonstrating the applicability of Customer Discovery in developing service-based architectural business models aligned with generational needs.
Co-Authors M. Faiz Amali Mia Virgiyanthi