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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi
Dede Sudiana
Universitas Kuningan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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SYSTEMATIC LITERATURE REVIEW: THE INFLUENCE OF INTERPERSONAL COMMUNICATION AND SERVICE QUALITY ON CUSTOMER LOYALTY IN THE BANKING BUSINESS Dede Sudiana; Sandy Pratama; Yanneri Elfa Kiswara Rahmantya
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This systematic literature review research explains the influence of interpersonal communication and service quality on customer loyalty in the banking business. Nowadays, humans are in an era of cutting-edge technology, the function of the banking industry to advance and maintain the economy of a country is very important. With so many banking businesses nowadays, marketing in the banking business is very important for competition in the banking business world. The services provided by customer service officers to customers are closely related to communication, especially interpersonal communication. To achieve customers who are loyal to the banking business they run, interpersonal communication is needed to learn. When someone interacts through communication with other parties and the results of self-assessment are mostly obtained from ongoing communication, especially in meetings between customer service officers and customers. After good interpersonal communication is followed by how good service quality is a competitive weapon to win customer loyalty, then service quality can also be a benchmark for how well the level of service provided is able to meet the expectations or expectations of customers in the banking business. The results of several studies say that Interpersonal communication from response, alignment, openness and trust can influence customer loyalty in the banking business, then supported by service quality from empathy, responsiveness, reliability, physical evidence and guarantees to make customers more confident and loyal to our banking business.
Pengaruh Promosi Media Sosial Dan Desain Tempat Terhadap Keputusan Pembelian Di Restoran Bernuansa Jepang Dede Sudiana; Herma Wiharno; Yanneri Elfa Kiswara
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14159

Abstract

The purpose of this study is to test: 1) the effect of social media promotion variables on purchasing decisions 2) the effect of place design variables on purchasing decisions This study is aimed at visitors to the Japanese-style restaurant Joglo Arunika, Kuningan Regency. The study uses verification methods with a quantitative approach. The population in this study is the number of visitors to the Joglo Arunika restaurant in Kuningan Regency. The sample in this study amounted to 100 respondents using the Nonprobability Sampling technique, especially spot sampling. Primary data collection was obtained by distributing questionnaires through questionnaire sheets distributed to respondents. This study uses an analysis tool (Partial Least Square) with the Smart-PLS 4 application. The results of this study indicate: 1) social media promotion variables influence purchasing decisions 2) place design variables influence purchasing decisions.
Co-Authors Herma Wiharno Sandy Pratama Yanneri Elfa Kiswara