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All Journal Triwikrama: Jurnal Ilmu Sosial
Ivan Diosani
Universitas Islam Kadiri
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH CITA RASA, SUASANA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MARWAH TIRTA & RESTO 3 KABUPATEN KEDIRI Ivan Diosani; Bayu Pramutoko; Aprilia Dian Evasari
Triwikrama: Jurnal Ilmu Sosial Vol. 1 No. 9 (2021): Triwikrama: Jurnal Ilmu Sosial
Publisher : CV SWA ANUGERAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/tjis.v1i9.349

Abstract

In today's modern era, the development of tourism has an impact on several aspects related to tourists, such as: hotels, restaurants, transportation, entertainment, etc. With the increase in tourist visits, of course, it requires a place to eat with a concept that is as attractive as possible so that it can increase the opportunity to open a culinary business with the concept of increasing the tourism sector. This study aims to determine the Taste, Atmosphere, and Service Quality on Purchasing Decisions at Marwah Tirta & Resto 3 Kediri Regency. The analysis techniques used in this study are validity test, reliability test, correlation test, t test, F test, multiple linear regression analysis, and R2 determination. The population in this study was 38,280 and the sample used was 100 visitors using accidendal sampling technique.
Co-Authors Aprilia Dian Evasari Bayu Pramutoko