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This Author published in this journals
All Journal Journal Of Management Science (JMAS)
Fitria Sahira
Sekolah Tinggi Ilmu Manajemen Sukma, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The impact of product quality on consumer satisfaction at PT. Siantar Top, Tbk Medan Fitria Sahira; Desy Irana Dewi Lubis
Junal Ilmu Manajemen Vol 6 No 4 (2023): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i4.299

Abstract

This research to look at the effect of product quality on customer satisfaction. the sample in this study amounted to 50 consumers of PT Siantar Top, Tbk Medan who were taken by random sampling technique. The analysis method uses descriptive quantitative with data testing using simple linear regression analysis. hypothesis testing uses validity and reliability, coefficient of determination and partial test. the test tool used SPSS version 22. the results of this study indicate that there is an effect of product quality on customer satisfaction with a partial test value of 11.542. good product quality will bring satisfaction to consumers.
Co-Authors Desy Irana Dewi Lubis