Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Business, Social and Technology Riwayat: Educational Journal of History and Humanities
Abi Surya Wijaya
Universitas Catur Insan Cendekia
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analysis Of Factors Affecting Competitive Advantage In Business Management Arif Rohman Hakim*; Abi Surya Wijaya; Akhmad Syafi’i; Upit Elya Rohimi
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.34154

Abstract

The numerous forms of company competition in the world are making it more difficult year after year. The purpose of business management is to ensure that an organization is effectively run, survives, and performs better than before in an era of intense competition on a worldwide scale. Creating a competitive advantage is one of the goals of business management in maintaining corporate performance. The goal of this study is to examine the variables that affect superior business management. Using qualitative research techniques in this investigation. Using a literature study methodology, this study. Formulating the issue, gathering data, classifying data, presenting data, and making conclusions were the stages of the data analysis process. The study's findings indicate that pricing strategy, differentiation strategy (including product quality, delivery, and distribution strategy), and focus strategy (including dependability, product flexibility, volume flexibility, product variety, and recollection strategy) are factors that affect competitive advantage. The study's findings suggest that businesses might use them as a source of knowledge for boosting their competitive advantage in order to maintain their existence and improve performance.
Sales Application Program at Palinggihan Restaurant in Kuningan Abi Surya Wijaya
Journal of Business, Social and Technology Vol. 2 No. 2 (2021): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v2i2.48

Abstract

The culinary business has good prospects and is one of the growing business opportunities today, ranging from traditional food traders with the term street vendors, buffets to modern food traders who claim to be cafe and restaurant entrepreneurs. The purpose of this study is to determine the effective sales application program used in a business. To collect data to meet the preparation of this application program, the authors do several ways, namely. Observing the service process at the restaurant by becoming a buyer, experiencing firsthand how the service at the Palinggihan Restaurant is by collecting data and obtaining data that will be used as writing material. Conducting direct interviews with employees of the fragrant sweet restaurant about sales activities and transactions at the fragrant sweet restaurant by asking various questions to obtain information and data
Co-Authors Akhmad Syafi’i Arif Rohman Hakim Upit Elya Rohimi