<![CDATA[This research was conducted with the aim of examining more deeply the implementation of Bank Bengkulu's CSR program in 2020. Where researchers will analyze using the PR (Public Relations) management process. In the PR management process there are four stages used, namely the data search, planning, implementation and communication and evaluation stages. This research uses qualitative methods and is analyzed using the PR management process. Determination of informants in this study using purposive sampling technique. Data collection techniques in this study were carried out by means of interviews and documentation. The data analysis technique used is the Miles and Huberman model which consists of data reduction, data presentation and conclusion drawing. The results obtained from this study indicate that the implementation of the CSR program in 2020 went well even during the Covid-19 pandemic. CSR or corporate social responsibility is one form of realization of the company's responsibility to the public for the business it runs. 2020 is the first year of CSR implementation that is sustainable in accordance with POJK 51 of 2017, which is indeed for Book 1 Banks such as Bank Bengkulu, which only began to be implemented in 2020 . The oral communication used by Bank Bengkulu with the community makes the implementation of this CSR program better, and the better the implementation of this CSR program, the better the public trust in Bank Bengkulu. Bank Bengkulu's image becomes positive and good. During the Covid-19 pandemic, the difference in the implementation of Bank Bengkulu's CSR program was only in its implementation because it adjusted the needs in the field, where at that time many health facilities needed personal protective equipment assistance. So that the existence of this CSR program provides benefits for the company in terms of building image and public trust. Although basically the implementation of this CSR program is far from material gain.]]>
