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All Journal Journal of Creative Student Research Mutiara: Jurnal Penelitian dan Karya Ilmiah
Afifatul Mukarromah
Universitas Trunojoyo Madura
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Penggunaan Teknologi Dalam Pengembangan SDM Wardatun Nikmah; Afifatul Mukarromah; Dimas Widyansyah; Mochammad Isa Anshori
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 5 (2023): Oktober: Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v1i5.511

Abstract

The use of technology in human resource (HR) development is one of the strategies to improve the quality, skills, and competencies of HR in order to adapt to environmental changes and future challenges. Technology can be used to support HR management processes, such as recruitment, selection, training, assessment, and career development. Technology can also help create added value for organizations through innovation, creativity, and collaboration. This research aims to examine the influence of technology on HR development in various fields, such as business, education, government, and health. The research method used is a literature study by collecting and analyzing secondary data from various sources. The results show that technology has a positive impact on HR development, such as increasing efficiency, effectiveness, productivity, performance, motivation, satisfaction, loyalty, and commitment of HR. However, technology also poses challenges and barriers to HR development, such as changes in organizational culture, new competency needs, ethical issues, privacy, and data security. Therefore, an appropriate strategy is needed to implement technology in HR development in order to provide optimal benefits for organizations and individuals.
Pengaruh Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Marketplace Shopee. Afifatul Mukarromah
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2956

Abstract

In the rapidly growing e-commerce era, consumer purchasing decisions on platforms like Shopee are influenced by various factors. This article presents an in-depth analysis of the influence of online customer reviews and online customer ratings on purchasing decisions on the Shopee Marketplace. Through this research, we explain the concept of purchasing decisions in the context of e-commerce and consider the important role of online customer reviews, and online customer ratings in consumer decision making. We examine how factors influence consumer preferences, the extent to which online customer reviews influence consumer perceptions, and how online customer ratings can influence a consumer's level of trust in a product or seller on Shopee. Our research results provide valuable insights into consumer preferences in the context of Shopee. We found that the factors of online customer reviews, and online customer ratings play an important role in purchasing decisions on these platforms. The implication of these findings is that sellers and marketers can improve their strategies by better understanding these factors and optimizing their influence on consumer purchasing decisions.  
Co-Authors Dimas Widyansyah Wardatun Nikmah