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All Journal JURNAL MANAJEMEN BISNIS JER
Arniati
Universitas Muhammadiyah Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of Economic Opportunities For Farming With Hydroponic Systems In Makassar City Asdar; Arniati; Fiqrizal; Nur Hikmah; Alda Susanti
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.553

Abstract

This research delves into the world of hydroponic farming within the vibrant landscape of Makassar City, aiming to uncover the city's untapped economic potential. We meticulously selected a group of dedicated garden owners and experienced hydroponic growers from the city using a systematic snowball sampling strategy to provide insights into this topic. Our analytical framework is built on the SWOT analysis, a strategic tool rooted in logical principles. It harnesses strengths and seizes opportunities while mitigating weaknesses and averting potential threats. As we explore the four key aspects of strengths, weaknesses, opportunities, and threats, an intriguing narrative unfolds, showcasing Makassar City's robust business environment and extensive economic opportunities poised for greater growth and prosperity. These findings are bolstered by a well-executed marketing strategy utilizing various media platforms. Summarizing our observations on the Cartesian diagram, our SWOT analysis confidently resides in the first quadrant, indicating an overwhelmingly positive outlook for hydroponic farming in the city.
An Aplication of the Sinergity Model of Intrepreneurship Development Through Small and Medium Enterprise Cooperatives in Makassar Agussalim; Andi Rustam; Andi Arifwangsa Adiningrat; Arniati
Jurnal Economic Resource Vol. 4 No. 1 (2021): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v4i1.297

Abstract

Small and Medium Enterprises tend to be superior and developed. Through the synergy model, it enabled to create excellence and improve its business as well as entrepreneurial development. The research was an applied research which aimed to measure the practicality of the form of the synergy model developed and to measure the effectiveness of the synergy model in developing entrepreneurship through Small and Medium Enterprise Cooperatives (SMEC). The research used an applied qualitative method. Techniques of data collection were library research, interviews and observations. The research instrument for the initial study, validation and tryout was used by a questionnaire for the community. Meanwhile, the application of the model used the achievement test for entrepreneurship development through SMEC. The results of the study showed that the design of the synergy model with the highest level of practicality was resources and marketing. The synergy model was very practical to use for actors who were starting new businesses or already running businesses. Business was very important for increasing workforce and economic growth. The synergy model in business development was very good to apply in entrepreneurial life. In entrepreneurship, it was important to pay attention to creativity, supporting factors, both material and non-material, the price of products, so that entrepreneurship ran smoothly. This synergy model was a reference in entrepreneurship development, and the most important thing was the action on the modeling.
Co-Authors Adiningrat, Andi Arifwangsa Agussalim Alda Susanti Andi Rustam Asdar Fiqrizal Nur Hikmah