Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal E-Bis: Ekonomi Bisnis International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Idfi Setyaningrum
Universitas Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Celebrity Endorser Terhadap Perilaku Konsumen Saat Pembelian Online Pada Platform E-Commerce Ridha Amallia Riadi; Idfi Setyaningrum; Cynthia Yohanna Kartikasari
Jurnal E-Bis Vol 7 No 2 (2023): Vol. 7 No.2 2023
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i2.1436

Abstract

Due to the fierce competition in e-commerce throughout the digital economy era, business participants must develop strategies to improve competitiveness for long-term sustainability and growth. The employment of celebrity endorsers, which is predicted to impact customer behavior during online shopping, is one of the most effective tactics for increasing consumer interest in purchasing products. The qualitative-descriptive research method was used, including secondary data. According to the report, numerous businesses have already begun selling online but have yet to fully realize the benefits of e-commerce. Interestingly, when it comes to customer behavior, internet purchases have a higher percentage of consumer interest than physical sales. Celebrity endorsements have a tremendous impact on customer behavior when purchasing things on e-commerce platforms
DEVELOPMENT STRATEGIES FOR TOGA-BASED HERBAL BUSINESSES AT BUMDES TANJUNG ASRI Adiba Nur Faradisa; Felicia Amanda Salsabilla; Idfi Setyaningrum; Kartini
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 5 (2026): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i5.915

Abstract

The development of herbal businesses based on Family Medicinal Plants (TOGA) represents a strategic approach to strengthening village economies through local potential. BUMDes Tanjung Asri in Tanjungan Village, Mojokerto Regency, has developed various TOGA-based herbal products integrated with village educational tourism activities. However, this business development still faces constraints related to production capacity, business governance, and marketing strategies. This study aims to formulate development strategies for TOGA-based herbal businesses at BUMDes Tanjung Asri by analyzing internal and external business conditions. This research employs a qualitative approach with a community-based research orientation, using in-depth interviews, participatory observation, and documentation studies. Data were analyzed thematically using SWOT analysis. The findings indicate that TOGA-based herbal businesses have strong potential stemming from local resource availability and active community participation, but are not yet supported by adequate managerial readiness and production standardization. Based on the SWOT analysis, development strategies emphasize strengthening internal capacity, differentiating the business by integrating TOGA educational tourism, and enhancing branding and digital marketing. The novelty of this study lies in proposing a community-based TOGA herbal business development strategy integrated with village educational tourism as a sustainable model for village-based herbal enterprises.
Co-Authors Adiba Nur Faradisa Cynthia Yohanna Kartikasari Felicia Amanda Salsabilla Kartini Ridha Amallia Riadi