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All Journal Jurnal Ilmiah Wahana Pendidikan
Sofiya Mustofa
Universitas Trisakti
Religion Education Social Sciences Other

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Pengaruh Service Quality dengan Brand Image terhadap Customer Retention pada store Guardian di Mall Central Park Jakarta Fida Hasanah; Sofiya Mustofa
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 17 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8304057

Abstract

The purpose of this study was to examine the effect of service quality on customer retention by mediating brand image on customers of Guardian Mall Central Park Jakarta. The research methodology uses quantitative primary data and involves the validity and reliability test stages. Data collection was carried out through the use of questionnaires, and as many as 53 respondents managed to collect valid data. The sampling method used in this research is non-probability sampling using purposive sampling technique. For data analysis, researchers used tools such as SPSS version 21 and AMOS for Structural Equation Modeling.
Co-Authors Fida Hasanah