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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ilmu Manajemen
Kamisah Supian
University Selangor
Economics, Econometrics & Finance Education Social Sciences

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Emotional and spiritual quotient for sustainable education’s service quality Mazni Saad; Norliana Ahmad Shah; Kamisah Supian; Anita Abdul Rani; Imaduddin Abidin
International Journal of Evaluation and Research in Education (IJERE) Vol 12, No 4: December 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v12i4.25434

Abstract

A sustainable ecosystem of universities needs to show outstanding performance in the areas of employability, institutional social responsibility, and creative and performing arts. Thus, this study determined the influential role of emotional quotient (EQ) and spiritual quotient (SQ) on the lecturers’ excellence service quality (ESQ), which eventually led to effective classroom teaching. The data of 127 respondents were analyzed using the structural equation model with partial least square. The results confirmed that both types of quotients positively influence the lecturers’ teaching progression at the university. EQ and SQ have the encouraging power to motivate the academicians for the best service to the university through a quality learning experience. It can be concise that institutions that practice EQ and SQ values can perform better and blend a harmonious working spirit and tandem with the university’s growth. Support for sustainable development goal (SDG-4) via EQ and SQ is now required in humanizing education to ensure academicians’ competency and well-being, particularly in the aftermath of the Corona Virus Disease-19 disruption. Policymakers in the university should now capitalize the intelligence through professional initiatives. This study could have been better with a bigger sample size, but the investigation had limited access due to the university's policy on privacy.
Employer Branding as a Strategic Differentiation for Key Positions in the Telecommunications Industry Nofita Ningsih; Wendra; Kamisah Supian
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.883

Abstract

In the competitive talent war, employer branding has become an important strategy to attract and retain talent for key positions, especially in the highly dynamic and competitive telecommunications industry. This research aims to design an employer branding strategy for key positions in PT XYZ, focusing on how employer branding influences the decision of talents in key positions to be interested in joining and staying in the company. Using a descriptive qualitative method, data was collected through interviews, document analysis, surveys to employees and candidates for key positions. This research utilizes Moesly & Schimdt's employer branding framework in the steps of building a strong employer branding. The research findings show that employer branding efforts, especially those that emphasize career development opportunities, building authentic EVP values, developing talent communities, digital recruitment platforms and increasing employee engagement in employer branding programs play an important role in attracting and retaining talent in key positions. The proposed strategies include EVP internalization, cross-unit collaboration, talent community development and strengthening the employer branding platform. This study contributes to the academic discourse on strategic human resource management especially employer branding and offers practical recommendations for companies that want to become employers of choice in the telecommunications industry.
Co-Authors Anita Abdul Rani Imaduddin Abidin Mazni Saad Nofita Ningsih Norliana Ahmad Shah Wendra Wendra