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Journal : human capital development

Kualitas Produk, Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Pelanggan Di Subway Mall Kelapa Gading Melda Julia Rita; Hadi Wasino
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine product quality, service quality and brand image on customer satisfaction at Subway Mall Kelapa Gading. The research method used in this study is quantitative descriptive. The sample technique used in this study used Purposive Smapping to determine 108 respondents who had made purchases at Subway Mall Kepala Gading. Data analysis method using Structural Equation Model with data processing using Smart-PLS 3.0. Through several tests, including validity tests, reliability tests, and hypothesis tests. The results showed that product quality does not affect customer satisfaction, service quality also does not have a positive effect on customer satisfaction and on the other hand, brand image has a positive effect on customer satisfaction. Although customer satisfaction can also be influenced by several other factors that are not studied.
Pengaruh Kualitas Produk, Promosi dan Persepsi Harga terhadap Keputusan Pembelian di Kopi Kren Jakarta Bintang Maha Putri Yudo Negoro; Hadi Wasino
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to determine the influence of product quality, promotion and price perception on purchasing decisions at Kopi Kren Jakarta. The approach used in this research is a quantitative approach with a total sample size of 160 with the sampling technique used is purposive sampling technique. The measuring tool used in this research is a questionnaire distributed via Google Form. The analysis used includes validity tests, reliability tests, t tests and f tests. The results of the analysis show that: Product quality influences purchasing decisions, promotions and price perceptions also significantly and simultaneously influence purchasing decisions.
PENGARUH REVITALISASI FASILITAS WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH Wanda Junia Ningrum; Wasino
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine the effect of revitalization of tourist facilities and accessibility at Taman Mini Indonesia Indah. This study uses a quantitative method. The sampling technique uses the Accidential Sampling Technique for tourists. The data collection technique used in this study is a questionnaire and observation. Data were obtained from 100 respondents/sample selected through non-probability sampling/incidental sampling techniques, namely research techniques based on accidentally meeting researchers during data collection. The results of the study indicate that the Revitalization Variable has a positive and significant effect on the decision to visit Taman Mini Indonesia Indah. This can be seen from the significance of the F Calculate value > F Table or 58.453 > 11.283 and the significance level is 0.001 < 0.05 so is rejected and is accepted, it can be concluded that the Revitalization, Tourist Facilities, and Accessibility variables simultaneously have a significant effect on the decision to visit Taman Mini Indonesia Indah.