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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar PESHUM
Erma Sri Hastuti
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Religion Humanities Education Social Sciences

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Pengaruh Kepemimpinan Otokratis dan Kepuasan Kerja terhadap Kinerja Karyawan melalui Motivasi Kerja sebagai Variabel Intervening pada PT. Artha Kayu Indonesia Rahmawati, Tias Ayu; Erma Sri Hastuti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12936

Abstract

Kinerja karyawan membantu organisasi mencapai tujuannya. Kinerja tergantung pada pelaksanaan tugas dan kontribusi karyawan terhadap perusahaan. Studi ini mengkaji bagaimana kepemimpinan otokratis, kepuasan kerja, dan motivasi kerja memengaruhi kinerja karyawan di PT Artha Kayu Indonesia. Studi ini bersifat kuantitatif dan eksplanatif. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel 72 responden berdasarkan rumus Slovin dengan tingkat kesalahan 5%. Data yang diperoleh didapatkan dari hasil penyebaran kuesioner kemudian dianalisis dengan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa gaya kepemimpinan otokratis dan kepuasan kerja tidak berpengaruh signifikan terhadap kinerja karyawan. Kepemimpinan otokratis dan kepuasan kerja sangat memengaruhi motivasi kerja. Motivasi kerja juga memengaruhi kinerja karyawan. Hasil pengujian variabel intervening menunjukkan bahwa motivasi kerja tidak mampu memediasi pengaruh gaya kepemimpinan otokratis terhadap kinerja karyawan, tetapi mampu memediasi pengaruh kepuasan kerja terhadap kinerja karyawan. Studi ini menunjukkan bahwa organisasi harus memotivasi pekerja untuk meningkatkan kinerja.
Peran Brand Image dan Brand Trust dalam Meningkatkan Purchase Decision melalui Customer Satisfaction sebagai Variabel Intervening pada E-Commerce Lazada Muhammad Labibul Mukhtar; Erma Sri Hastuti
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11722

Abstract

Although e-commerce competition in Indonesia has become increasingly intense, studies on the mechanisms through which brand image and brand trust influence purchase decisions through customer satisfaction as an intervening variable remain relevant, particularly among Lazada users amid a declining trend in market share and consumer purchase decisions. This study aimed to analyze the effects of brand image and brand trust on purchase decisions with customer satisfaction as an intervening variable among Lazada e-commerce users. The study employed a quantitative approach with an explanatory research design and involved 100 Lazada users selected through purposive sampling. Data were collected using a questionnaire and analyzed with SmartPLS 4 through descriptive statistical analysis, outer model evaluation, and inner model evaluation. The results showed that brand image and brand trust had positive and significant effects on customer satisfaction and purchase decisions. Customer satisfaction also had a positive and significant effect on purchase decisions and was proven to mediate the effects of brand image and brand trust on purchase decisions. These findings affirm that brand image and brand trust are important factors in building customer satisfaction, which subsequently drives consumer purchase decisions on Lazada. This study contributes to strengthening the understanding of the mediating role of customer satisfaction in the relationships among brand image, brand trust, and purchase decisions and provides practical implications for e-commerce managers to strengthen brand image and brand trust as strategies for increasing customer satisfaction and consumer purchase decisions.
Co-Authors Muhammad Labibul Mukhtar Rahmawati, Tias Ayu