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All Journal Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Proceedings of Femfest International Conference on Economics, Management, and Business
Ade Gunawan
UIN K.H. Abdurrahman Wahid, Pekalongan, Indonesia
Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Socialization & Financial Management Training in the Maulidurrasul Reading Organization in Sijono Village Amalina Zulfa; Hendri Hermawan Adinugraha; Dina Nazilatul Hidayah; Ade Gunawan
Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Vol. 3 No. 6 (2023)
Publisher : Peneliti Teknologi Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59247/jppmi.v3i6.169

Abstract

Financial management is everything in the activities of a company or organization that is related to financial governance, how to obtain funds and manage assets according to organizational goals in creating and maintaining organizational value through making the right decisions. Financial management is very much needed in an organization. Financial management in an organization refers to all aspects related to the management and utilization of financial resources owned by the organization. because if an organization does not manage its finances well it will have an impact on the organization itself. So the aim of this service is to socialize and provide training regarding financial management to organizations that regularly recite the Maulidurrasul in Sijono village. The method used in this service is teaching, delivering material, discussions and questions and answers, socialization (counseling), providing training and mentoring to the core management of the organization. The results of this service show that financial management and record keeping in this organization is still very simple, namely only recording the names of participants who attended the birthday reading event and the cash that came in, and some participants had enough good at managing finances, they can organize their finances so that they can be used as optimally as possible.
Digital Marketing Strategy, Muslim Consumer Loyalty and Managerial Decisions on Company Profitability at Batik Jlantir Maulana Rosyid Zidan; Aditya Dwi Prasetyo; Ade Gunawan; Hendri Hermawan Adinugraha
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 2 (2024): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

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Abstract

The company considers many factors and decides digital marketing strategies and non-digital marketing strategies to achieve maximum profit. In addition, the company maintains a good relationship with its environment and offers a good service to its customers. The manager's role also determines the company and its short-term or long-term profit goals. Therefore, this study aims to examine Batik Jlantir's digital marketing strategy, Muslim customer loyalty, and management decisions that affect the company's profitability. This research method uses a quantitative approach to various causal relationships. The population of this research is all stakeholders of Batik Jlantir company and the research sample is 96 people. This study shows that there is a positive and significant relationship between Batik Jlantir's digital marketing strategy, Muslim customer loyalty, and management decisions on company productivity. The study shows the implications for the stakeholders of Batik Jlantir to adopt appropriate policies to maintain good customer service, improve digital marketing and achieve company profitability. Keywords: Profitability, Digital Marketing, Batik Jlantir
Co-Authors Aditya Dwi Prasetyo Amalina Zulfa Dina Nazilatul Hidayah Hendri Hermawan Adinugraha Maulana Rosyid Zidan