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All Journal Jurnal Administrasi Publik dan Bisnis (JaPaBis)
Sunardi Sunardi
Universitas Lancang Kuning
Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Perilaku Konsumen Dan Persepsi Konsumen Tentang Produk Somethinc Terhadap Loyalitas Pelanggan Herni Adriyati; Sunardi Sunardi
Jurnal Administrasi Publik dan Bisnis Vol 5 No 2 (2023): September
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v5i2.91

Abstract

The purpose of this study was to find out how customer and product satisfaction influence customer loyalty (a case study of somethink products on UIR students). The analysis used in this data is multiple linear regression analysis. The analysis tool used to assist the authors in processing the data is SPSS software version 24. The stages of processing the research start from testing the research instrument, testing the classical assumptions, analyzing data through multiple linear regression and ending with hypothesis testing. Based on the results obtained above, it can be seen that the coefficient of determination (R2) is 0.908 or 90.8%. Thus this value means that the customer and product satisfaction variables contribute 90.8% to UIR student customer loyalty while the remaining 9.2% is influenced by other variables not discussed in this study.
Co-Authors Herni Adriyati