Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal WIDYAKALA JOURNAL Jurnal Multidisiplin West Science
Ana Yuliana Jasuni
Nusa Putra University
Arts Humanities Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Human Resource Management Practices and Entrepreneurship Performance in the Agricultural Sector: Indonesia Study Dana Budiman; Yusuf Iskandar; Ana Yuliana Jasuni
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 10, No 2 (2023): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v10i2.805

Abstract

Entrepreneurship is driving growth in Indonesia's agricultural sector, but the link between it and Human Resource Management (HRM) practices is largely unknown. A quantitative study aims to investigate this relationship. This research surveyed 355 agricultural companies in different areas and sub-sectors using a questionnaire designed for cross-sectional research. on their HR practices and entrepreneurial performance. Using Smart-PLS 4, a strong correlation between HRM strategies and entrepreneurial behavior and performance founded. HRM practices like hiring qualified staff, providing training, fair compensation, and promoting engagement can encourage entrepreneurial behavior among employees, leading to better agricultural enterprise performance. Prioritizing HRM strategies that support an entrepreneurial culture can increase productivity, promote sustainability, and motivate the workforce to tackle industry challenges.
Optimization of Instagram-Based Digital Marketing Strategies in Educational Institutions: A Case Study at SMP EDU Global School Bandung Saif Abdulrahman Saif Nasr Alomari; Ana Yuliana Jasuni
Jurnal Multidisiplin West Science Vol 5 No 06 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i06.3540

Abstract

The rapid development of digital technology has encouraged educational institutions to adopt digital marketing strategies to improve branding and attract prospective students. Social media platforms, particularly Instagram, have become important communication tools in educational marketing activities due to their wide reach and interactive features. However, maintaining audience engagement and delivering effective promotional content remain major challenges for many institutions. This study aims to analyze the implementation of Instagram-based digital marketing strategies at SMP EDU Global School Bandung and identify factors affecting audience engagement. This research employed a qualitative descriptive method with a case study approach. Data were collected through direct observation, participation during a 10-month internship program, documentation, and analysis of digital marketing activities conducted by the institution. The findings revealed that several challenges affected social media engagement, including inconsistent content planning, limited variation in content formats, and non-optimal posting schedules. To address these issues, improvements were implemented through the increased use of video-based content, storytelling strategies, more structured coordination, and audience-oriented content development. The study concludes that effective digital marketing in educational institutions requires strategic planning, creative content management, and continuous evaluation of audience behavior. Furthermore, integrating online and offline communication strategies contributes significantly to strengthening institutional branding and improving promotional effectiveness.
Co-Authors Dana Budiman Saif Abdulrahman Saif Nasr Alomari Yusuf Iskandar