Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal The Indonesian Design Journal Jurnal Desain Komunikasi Visual
wiwi isnaini
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peranan Tiktok Dalam Membangun Sikap Asertif Para Kreator Konten Penyandang Disabilitas wiwi isnaini
Jurnal Desain Indonesia. Vol 5 No 2 (2023): DISCURSIVE DESIGN
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v5i2.335

Abstract

During 20 years of metamorphosis, social media has become a place for anyone to be creative, express and shape images and increase income in the digital world. Disability or Different Ability is a term aimed at someone who experiences limitations, both physically, intellectually, mentally, or sensory for a long time so that they have difficulty carrying out activities and participating fully and effectively with other citizens so that this becomes a cause low self-confidence in his abilities to perform in society. The presence of Tiktok is a new phenomenon because, Tiktok is felt as a home for more people, including people with disabilities, to be more open compared to other social media. Through this research, we will explore why tiktok is more inclusive and how, with its various features and uniqueness, it can make people with disabilities more assertive and open to their differences and able to create educational and informational content that gradually erode bad perceptions about their various disabilities. Key Words : Disabilities, Assertive, Tiktok
Tupperware: Sebuah Kajian Terhadap Declining Brand Besar Hatta Firdaus; Wiwi Isnaini
Jurnal Desain Komunikasi Visual Vol. 3 No. 1 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/dkv.v3i1.5031

Abstract

Using a comparative approach to the case of the decline of the Nokia brand, this study aims to examine the phenomenon of the decline of the Tupperware brand. It identifies the factors influencing the decline in brand performance, including internal changes within the company and external changes such as consumer behavior and market dynamics. This study employs a qualitative approach with comparative analysis. Data was obtained through documentary and literature research, as well as analysis of other publications and secondary sources such as scientific journals, industry reports, and relevant publications. Furthermore, descriptive analysis was conducted to identify patterns of similarities and differences between the two situations. The research findings indicate that Tupperware’s brand decline is similar to Nokia’s, particularly regarding the inability to adapt to innovation and shifting market trends. While the market shifted toward e-commerce and digital platforms, Tupperware continued to rely on traditional marketing strategies such as direct sales. Additionally, the emergence of competitors offering more diverse designs and lower prices also led to a decline in customer interest. Changes in customer preferences, which increasingly prioritize practicality, price, and product accessibility, were identified as an additional factor. This comparative analysis indicates that one of the primary causes of the brand’s decline is the company’s failure to adapt to the business environment swiftly and effectively. Amid intensifying competition, these findings are expected to assist the company in ensuring the brand’s sustainability.
Co-Authors Hatta Firdaus