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All Journal JAMER Klabat Journal of Management
Rahmawati Ulfah
Universitas Global Jakarta
Economics, Econometrics & Finance Social Sciences

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Journal : Klabat Journal of Management

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THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD Rahmawati Ulfah
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1004.128-137

Abstract

This research is to determine the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period and to assess the extent of this influence. The sample size for this research consists of 100 respondents. The data used in this study are primary data collected through questionnaires, and the correlation analysis model adopted is the Pearson Product Moment Correlation. Based on the results of the analysis conducted, a significance level of 5% yields a value of 0.380, which is greater than 0.361. This implies that H0 is rejected, and Ha is accepted, signifying the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period. Keywords: E-Commerce, Earning, MSMES, Pandemic
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