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All Journal Jurnal Bisnis dan Pembangunan
Hairudinor Hairudinor
Magister Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lambung Mangkurat, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Country Of Origin Terhadap Brand Image dan Purchase Decision Kosmetik Merek BLP Beauty Di Kota Banjarmasin Faradella Zsella Zeverina; Hairudinor Hairudinor
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17074

Abstract

In the current era of globalization and rapid technological advances, the business world is growing rapidly and business competition is increasingly competitive. Currently, Indonesia is being hit by the Korean Wave phenomenon which has resulted in many people preferring products originating from South Korea, especially cosmetic products. origin for Indonesian cosmetic products and pay attention to brand image. This study aims to determine and analyze the effect of Country of Origin on Brand Image and Purchase Decision of BLP Beauty Cosmetics in Banjarmasin City. The sample in this study amounted to 100 respondents This research uses a quantitative approach with causal explanatory research. This study uses PLS as a data analysis technique with Smart PLS.The results of this study indicate that the country of origin has a significant effect on purchase decisions through brand image, while the country of origin has no significant effect on purchase decisions on BLP Beauty brand cosmetic products in Banjarmasin City Keywords: Country of Origin, Brand Image, Purchase Decision, Cosmetic
Pengaruh E-Service Quality, Promosi Dan Harga Terhadap Minat Beli Pada E-Commerce Shopee Saat Pandemi Covid-19 Di Kota Banjarmasin Rehardi Gemilang Tumbio; Hairudinor Hairudinor
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17079

Abstract

The purpose of this study was to determine the effect of E-Service Quality, Promotion and Price on Buying Interest at E-Commerce Shopee during the Covid-19 pandemic in Banjarmasin City. This study uses a quantitative approach in the form of explanatory. The sample used in this study amounted to 40 respondents. The sampling technique used in this research is purposive sampling.The results based on the partial test (t test) show that E-Service Quality (X1), Promotion (X2) and Price (X3) have a partial and significant effect on Purchase Interest (Y) with each effect of 25.5%, 23.9% and 30.9%. Meanwhile, based on the simultaneous test (f test) E-Service Quality (X1), Promotion (X2) and Price (X3) have a simultaneous and significant effect on Purchase Interest (Y) with an effect of 64.5% while 35.5% is the influence of other variables not examined in this study Keywords: E-service quality, promotion, price and buying interest
Co-Authors Faradella Zsella Zeverina Rehardi Gemilang Tumbio