Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Business and Behavioural Entrepreneurship EKONOMIS : Journal of Economics and Business
Hanifa Nur Fadhilla
Universitas Islam Indonesia
Economics, Econometrics & Finance

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The Influences of Asset Structure and Asset Growth Toward Capital Structure Hanifa Nur Fadhilla
Journal of Business and Behavioural Entrepreneurship Vol 7 No 1 (2023): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.007.1.02

Abstract

This research is aimed to investigate the influence of asset structure and asset growth toward capital structure. This study examines the factors influencing capital structure in real estate and property companies. This study used samples of 21 companies in its sector listed in Indonesia Stock Exchange (IDX) 2018-2020. The hypotheses are examined using two models to support the factors influencing capital structure. The result of this research expressed that from two independent variables, there is independent variable in particularly asset structure that have positive significance influence toward capital structure. Hypothesis of asset structure is accepted. However, another independent variable specifically asset growth does not influence capital structure. Thus, the hypotheses are rejected. This research result derives from t-test statistics.
Implementasi Pemasaran IndiBiz oleh Pegawai Telkom Indonesia Witel Yogyakarta terhadap Kesadaran (Awareness) dan Penggunaan Layanan oleh UMKM Irfan Fadhilah; Hanifa Nur Fadhilla
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2741

Abstract

This study aims to analyze the implementation of the IndiBiz marketing strategy carried out by PT Telkom Indonesia through the Telkom Witel Yogyakarta unit and its influence on awareness, perception, and decision to use services by micro, small, and medium enterprises (MSMEs). The study uses a mixed methods approach that combines quantitative and qualitative methods. The quantitative approach was carried out through a survey by distributing questionnaires to MSMEs who are the target of IndiBiz marketing in the Yogyakarta area. The data obtained were analyzed using descriptive analysis, validity and reliability tests, and multiple linear regression analysis. The results of the study indicate that the implementation of the IndiBiz marketing strategy has a positive and significant influence on the level of MSME awareness of the service. A high level of awareness is also proven to influence MSMEs' decisions in using IndiBiz services.
Implementasi Strategi Influencer Marketing Untuk Meningkatkan Brand Awareness pada Produk Indibiz di PT. Telkom Witel Yogyakarta Raihan Al Imran; Hanifa Nur Fadhilla
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2748

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on brand awareness of Indibiz products managed by PT Telkom Witel Yogyakarta. Digital marketing strategies through collaboration with influencers and management of attractive social media content are expected to expand the reach of product information. This study uses a mixed methods approach, namely quantitative and qualitative. The quantitative approach was carried out through a survey method by distributing questionnaires to 100 respondents who are social media users and are aware of Indibiz product promotions. The sampling technique used purposive sampling with the criteria of respondents who actively use social media and have seen the product promotion. Quantitative data were analyzed using multiple linear regression analysis with the help of statistical software. The results of the simultaneous test showed that both independent variables together have a significant effect on brand awareness. In other words, the implementation of a digital marketing strategy through influencer marketing and social media marketing is an effective strategy in increasing brand awareness of Indibiz products.
Co-Authors Irfan Fadhilah Raihan Al Imran