Article Per Year (5 Year)
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All Journal International Journal of Business Economics (IJBE)
Feiko Revoliady
Faculty of Economic and Business, Universitas Pasundan, Bandung, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Product Innovation, Lifestyle,Brand Reputation on Purchase Decision and Its Implications to Consumer Satisfaction Juanim Juanim; Feiko Revoliady; Muhammad Iqbal Baihaqi
International Journal of Business Economics (IJBE) Vol 4, No 2 (2023): MARCH - AUGUST 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v4i2.14400

Abstract

The purpose of this study is to know the phenomenon and get empirical evidence, and alsoconclusion about the influence of the impact of product innovation, lifestyle and brandreputation on purchase decision and its implications to consumer satisfaction. This researchusing descriptive and verification methods. The sampling technique is sampling incidental.The research surveyed 140 respondents. Data analysis method of this research using. par pathanalysis. The result of this reveals that, product innovation, lifestyle, brand reputation, purchase decision and consumer satisfaction in the high category, and The impact of product innovation, lifestyle and brand reputation on purchase decision and its implications to consumer satisfaction by 67,7%.
Co-Authors Juanim Juanim Muhammad Iqbal Baihaqi