Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Sidoluhur ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Muhammad Safi’i
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PENGEMBANGAN UMKM DENGAN EDUKASI DAN PENDAMPINGAN DI DESA CEMANI GROGOL SUKOHRJO BERSAMA KKN UNIVERSITAS ISLAM BATIK SURAKARTA 2022 Sri Hartono; Devi Oktaviyana; Octavia Isna Auliannisa; Ocvika Firda Qurrota’Ayun; Tegar Bagus Yoga Tama; Yayuk Setyaningsih; Muhammad Safi’i
Jurnal Pengabdian Kepada Masyarakat "SIDOLUHUR" Vol 3 No 01 (2023): Jurnal Pengabdian Masyarakat SIDOLUHUR
Publisher : LP3M

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian masyarakat oleh mahasiswa KKN UNIBA 2022 di Desa Cemani, Grogol, Sukoharjo merupakan bentuk aktualisasi salah satu unsur Tri Dharma Perguruan Tinggi. Tujuan diadakan kegiatan penyuluhan UMKM diharapkan bagi para pelaku UMKM di Desa Cemani dapat menangani masalah yang akan dihadapi dalam pemasaran maupun penjualan produk. Metode yang digunakan pendampingan dan penyampaian materi UMKM kepada masyarakat. Metode yang dilakukan yaitu dengan tahap perencanaan dan tahap pelaksanaan. Tahap perencanaan yang dilakukan yaitu dengan menentukan lokasi survey UMKM dan media penyampaian materi. Sedangkan untuk tahap pelaksanaan penyampaian materi UMKM dengan melakukan podcast dan pelaksanaan dilakukan dengan survey langsung ke tempat usaha pembuatan rempeyek Kube Dadi Mulyo. Penyuluhan UMKM dilaksanakan dengan media podcast yang dilakukan di studio digital Desa Cemani. Pendampingan UMKM juga dilakukan di Kube Rempeyek Dadi Mulyo.
Pengaruh Brand Image terhadap Repurchase Intention dengan Digital Marketing sebagai Variabel Moderasi pada Pengguna Sepatu Nike di Kota Semarang Muhammad Safi’I; Heru Sulistyo
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8462

Abstract

The increasingly intense competition in the sports shoe industry requires companies not only to rely on product quality but also to build a strong brand image and optimize digital marketing strategies to sustain consumer loyalty, particularly among athletes. This study aimed to analyze the effect of brand image on repurchase intention and to examine the role of digital marketing as a moderating variable among athlete users of Nike shoes in Semarang City. A quantitative approach with an explanatory research design was employed. Data were collected through an online questionnaire administered to 120 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image does not have a significant direct effect on repurchase intention; however, digital marketing was found to moderate and strengthen the influence of brand image on repurchase intention. These findings indicate that brand image alone is not sufficient to drive repeat purchases without the support of effective digital marketing strategies. The implications of this study underscore the importance of optimizing digital marketing as a means of communication, interaction, and reinforcement of brand perceptions to enhance consumers’ repurchase decisions, while also providing practical guidance for companies in designing digital-based marketing strategies to increase customer loyalty.
Co-Authors Devi Oktaviyana Heru Sulistyo Octavia Isna Auliannisa Ocvika Firda Qurrota’Ayun Sri Hartono Tegar Bagus Yoga Tama Yayuk Setyaningsih