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All Journal Jurnal Ilmiah Manajemen Kesatuan Eduvest - Journal of Universal Studies
Avanti Fontana
Universitas Indonesia, Indonesia
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Green Practices In Green Obligation: Risk’s Impact on Satisfaction, Loyalty, Word of Mouth, and Willingness to Pay Ikbar Raniadi Fardan; Avanti Fontana
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51193

Abstract

Research Aims: This study aims to analyze the impact of green practices implemented by green bond issuers on customer satisfaction, loyalty, word of mouth, and willingness to pay, moderated by risk. Additionally, this study explores the moderating role of risk in the relationship between satisfaction, loyalty, and word of mouth towards willingness to pay.Design/methodology/approach: A quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) will be employed to analyze data from 320 existing investors and potential investors that haven’t invested in green bonds in Jabodetabek. Research Findings: The result revealed that green practices significantly impacts satisfaction, loyalty, word of mouth and willingness to pay. Also, satisfaction, loyalty, and word of mouth directly has positive impact on willingness to pay. And, customer satisfaction also impact positively on loyalty. Risk that hypothesized to be negatively impact satisfaction, loyalty and word of mouth relation to willingness to pay, didn’t have negative impact on each relationship Theoretical Contribution/Originality: This study contributes to the literature by extending the understanding of green financial behavior, particularly in the context of green bonds. It integrates green practices as a driver of customer satisfaction, loyalty, word of mouth, and willingness to pay, and examines risk as a moderating factor—an area that has received limited attention in sustainable investment research. The study provides empirical evidence using a structural equation modeling approach in the context of retail investors in an emerging market, thereby enriching the theoretical discussion on sustainable consumer behavior and green investment adoption.
Driving Performance in Construction: Innovation’s Role in Entrepreneurial Orientation and Dynamic Capabilities Neni Dyah Purwanti; Avanti Fontana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3744

Abstract

In a dynamic business environment, construction firms are required to innovate and adapt to enhance organizational performance. This study aims to analyze the direct and indirect effects of entrepreneurial orientation and dynamic capabilities on organizational performance through the innovation process as a mediating variable among construction service providers at Perum Jasa Tirta II. The research adopts a quantitative approach with a cross-sectional design, involving 89 companies selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares. The findings reveal that entrepreneurial orientation and dynamic capabilities positively and significantly influence the innovation process and organizational performance, with the innovation process mediating these relationships. However, the innovation process does not have a significant direct effect on organizational performance, indicating the need for effective implementation. This study is limited to the context of Perum Jasa Tirta II, suggesting further research for broader generalization. The study concludes that construction firms should foster entrepreneurial culture and adaptive capabilities to drive innovation and enhance performance, particularly in competitive public construction projects.
Co-Authors Ikbar Raniadi Fardan Neni Dyah Purwanti