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This Author published in this journals
All Journal The Journal of Society and Media
Sarah Gambo
University of Abuja, Abuja
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Social Media Use for Decision Making During Politics in a Multicultural Society Woyopwa Shem; Sarah Gambo; Billy Graham Abel
The Journal of Society and Media Vol. 7 No. 2 (2023): Social Media Use for Decision Making
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v7n2.p281-299

Abstract

This study explored the use of social media for decision-making during politics in a multicultural society. The study was anchored on the public sphere theory and was guided by three research objectives, which are to probe the role of social media in building an inclusive society, investigate the role of social media in making an informed citizenry that deepens democracy, and identify the challenges that confront the practice of social media in a multicultural society. The study adopted a qualitative approach where secondary data from extant empirical studies were collated, presented, and analyzed. The study's findings revealed that using social media platforms is a veritable tool to adopt during politics and that these platforms influence citizens' political decisions. However, the study's findings also revealed that social media faces challenges during politicking, especially in a multicultural society like Nigeria. Some of the identified challenges include the proliferation of misinformation, fake news, and hate speech, among other forms of practices that are damaging to a multicultural and democratic society. The paper, therefore, recommends, among other things, that there is a swift need for stakeholders and other relevant government agencies to educate netizens on the dangers of using social media adversely during politics
Co-Authors Billy Graham Abel Woyopwa Shem