Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Formosa Journal of Applied Sciences (FJAS) JPAP (Jurnal Praktisi Administrasi Pendidikan)
Sertiningsih
Universitas Mataram
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Effect of Providing People’s Business Credit (KUR) on Increasing MSME Income in Praya Tengah District, Central Lombok Regency Sertiningsih; Bambang; Iman Waskito
Formosa Journal of Applied Sciences Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i10.6636

Abstract

This research aims to determine the effect of providing People’s Business Credit (KUR) on increasing MSME income in Praya Tengah District, Central Lombok Regency. This research uses Stakeholder Theory and Agency Theory. This research uses primary data with quantitative methods. The population in this research is MSMEs that took credit at PNM Mekaar Central Praya Branch for the 2021-2022 period, totaling 441 MSMEs and a sample of 86 MSMEs was obtained. The sampling technique uses a purposive sampling technique with a data collection method, namely a questionnaire. Data analysis technique in research use descriptive statistics and simple linier regression analysis. The research results show that the People’s Business Credit (KUR) variable has an effect on inncreasing MSME income.
A Systematic Literature Review (SLR) on the Influence of Integrated Marketing Communication Message Consistency on Consumer Trust in Green Products within the Context of Greenwashing Skepticism Fiki Hayatuki; Rima Shobrina; Sertiningsih; Ni Putu Ayu Chandra Utari
(JPAP) Jurnal Praktisi Administrasi Pendidikan Vol. 10 No. 1 (2026): JANUARI
Publisher : Postgraduate University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpap.v10i1.1479

Abstract

The increasing occurrence of greenwashing has led to growing consumer doubts regarding sustainability claims and has weakened trust in green products. In this context, alignment within Integrated Marketing Communication (IMC) is an important factor in building and maintaining consumer trust. This study aims to examine in detail the effect of IMC message alignment on consumer trust in green products, particularly in the presence of consumer skepticism arising from greenwashing practices. This study employs a Systematic Literature Review (SLR) based on PRISMA guidelines by searching articles published between 2019 and 2025 in the Scopus, ScienceDirect, and Google Scholar databases. From a total of 90 articles identified, 12 articles were selected for in-depth analysis. The findings indicate that consistent IMC messages across various communication channels, supported by transparency and verifiable evidence such as third-party certifications, can reduce perceptions of greenwashing and enhance consumer trust. In contrast, inconsistent communication that is not aligned with genuine sustainability principles tends to increase consumer skepticism and reduce trust in brands. Overall, the results suggest that consistency in IMC is not merely a technical element of marketing communication but also an ethical approach that plays a crucial role in maintaining the credibility of green products amid increasing consumer skepticism.
Co-Authors Bambang Fiki Hayatuki Iman Waskito Ni Putu Ayu Chandra Utari Rima Shobrina