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All Journal Journal of Social Outreach
Putri Azizah
UIN Raden Intan Lampung
Computer Science & IT Education Engineering Library & Information Science Social Sciences

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IMPLEMENTASI PACKAGING STRATEGY GUNA MENINGKATKAN DAYA SAING PADA PELAKU UMKM DI DESA BUNUT, PESAWARAN siti ulfa nabila; Hidayati Sholiha Jamil; Putri Azizah
Journal of Social Outreach Vol 2, No 2 (2023): Journal of Social Outreach
Publisher : Fakultas Sains dan Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jso.v2i2.6934

Abstract

Packaging is the activity of designing and producing a container or wrapper as a product. The purpose of the packaging strategy is to produce packaging that is attractive, easy to carry, safe, does not cause food contamination, and provides complete and adequate product information. Good packaging can boost sales of a product. This Community Service uses the coaching clinic method, which is a combination of three indicators (counseling, mentoring and evaluation). The result of this research is that the implementation of packaging strategy is able to increase the sales competitiveness of a product. Good packaging is a means of communication that helps increase sales, over time packaging has evolved its function which was originally only aimed at protecting a product, now has a broader function, one of which is branding or product identity. Keywords: UMKM, Packaging strategy, Competitiveness
Co-Authors Hidayati Sholiha Jamil Siti Ulfa Nabila