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TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Eny Widiyowati; Baroroh Lestari; Evi Suwarni; Fatkhur Rochman; Alvin Nauval; Prima Beauty Kartikasari
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.
IMPLEMENTATION OF WEBQUAL 4.0 FOR MEASURING WEBSITE QUALITY FOR USER SATISFACTION: (A Case Study on University Polytechnic of Hauts-de-France) Arliza Chairani Setiawan; Baroroh Lestari
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 3 No. 2 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v3i2.1122

Abstract

Universities strategically utilize their websites as potent tools for branding and marketing initiatives, enabling them to highlight academic programs, showcase on-campus achievements, and disseminate crucial information, such as admission details, to potential students. This study focuses on evaluating the quality of the University Polytechnic of Hauts-de-France IUT Department website, emphasizing User Satisfaction. The assessment employs the WebQual 4.0 methodology, encompassing three pivotal dimensions: Usability Quality, Information Quality, and Service Interaction Quality. The research methodology employed in this study was hypothesis testing with the population and sample consisting of 31 students, using the census technique. The research findings underscore the substantial impact of both Information Quality and Usability dimensions on website users. Areas for improvement based on the study include enhancing Service Interaction Quality with more personalized features, ensuring Information Quality with updated and relevant content, and optimizing Usability Quality by improving website navigation and accessibility. The implementation of these improvements holds the potential to positively influence User Satisfaction, reinforcing the pivotal role that website quality plays in shaping the overall perception of a university. This study reinforces the importance of user-centric improvements to enhance the overall effectiveness of university websites in meeting the evolving expectations of users in the digital era.