Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
mashur Padli
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PENETAPAN HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN PADA TOKO BATA METROPOLITAN CITY PANAM PEKANBARU Novia Khoirunnisa; mashur Padli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of pricing and service quality on consumer buying interest at brick shops in the metropolitan city of pekanbaru. The methods in this research is descriptive and quantitative statistics with analitycal methods. In this research is multiple analysis. The sample in this study amounted to 100 respondents who were determined using random sampling technique and using questionnaires as data collection. The research results show that pricing (X1) has a significant positive effect on consumer buying interest (Y). Service quality (X2) has a significant positive effect on consumer buying interest (Y). And pricing (X1) quality of service (X2) has a significant effect. Significantly simultaneously on consumer buying interest (Y) at the brick shop in the metropolitan city of pekanbaru. Keywords : Pricing, Service Quality, And Consumer Buying Interest.
Co-Authors Novia Khoirunnisa