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All Journal Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Ladislaus Batinoluho
The Open University of Tanzania
Economics, Econometrics & Finance Social Sciences

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Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania Ladislaus Batinoluho
Bahasa Indonesia Vol 2 No 2 (2022): OCTOBER 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i2.2660

Abstract

This study explores the need to consider the tourism business cluster’s approach in Tanzania to transform the tourism industry. The methodology for this study was qualitative. The study involved 114 respondents, who were randomly drawn from the sample frame of tourism businesses maintained by the tourism organizations in Tanzania. It was found that over 98 percent of the tourism MSMEs in Tanzania were not familiar with tourism value chains. Even those who seemed to understand the concept (2%) understood only the most visible sub-sectors of travel and tourism, especially at the destination level and on issues such as air, road, rail transport, accommodation, food, and beverage outlets. Over 99 percent of the tourism MSMEs operate in isolation from other sector players in Tanzania. The need for the establishment of tourism clusters is crucial in ensuring that Tanzania destination continues to be competitive.
Training needs assessment for tourism businesses in Tanzania Ladislaus Batinoluho
Bahasa Indonesia Vol 2 No 2 (2022): OCTOBER 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i2.2671

Abstract

There is clear evidence of the skill gaps between the skills offered in training institutions and the skills required by the tourism market in Tanzania. This paper intends to assess training needs among tourism businesses in the country. The study employed a qualitative method in which Focus Group Discussions (FGDs) and Key Informant Interviews were conducted among MSMEs in the tourism industry in Tanzania. It involved a total of 117 respondents (63 females and 54 males), with the majority being tourism businesses. The study revealed that tourism businesses have varying levels of basic education, as well as specific tourism education levels. The MSMEs lack different skills and competencies, due in part to their lines of business, the levels of involvement with their business, and customer transactions. There is a need to move towards a more professional tourism business development approach and practice. This can best be achieved when a greater number of tourism MSMEs in the eight tourism sub-sectors from the five circuits work more closely together in formal location-based, cross-sub-sector circuits to gain leverage on their synergies. Also, there is a need to identify tourism skills gaps and propose mitigation measures for capacity-building training initiatives that focus on tourism business development to make Tanzania destination more competitive.
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