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All Journal AKMENIKA
Rafika Nur Astuti
Universitas PGRI Yogyakarta
Economics, Econometrics & Finance

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Determinan Keberlanjutan UMKM Melalui Digitalisasi Marketing, Literasi Keuangan, Inklusi Keuangan, dan Dukungan Pemerintah Anandita Zulia Putri; Rafika Nur Astuti; Lulu Amalia Nusron
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5172

Abstract

The research aims to examine the effect of digital marketing, financial literacy, financial inclusion, and government support on the sustainability of MSMEs. This study method is quantitative using primary data. Purposive sampling is the sampling technique of choice. The number of samples obtained was 157 MSMEs in the Special Region of Yogyakarta. Analysis of the resulting data using multiple linear regression using the SPSS program. The study results show that digital marketing, financial literacy, financial inclusion, and government support positively affect the sustainability of MSMEs.
Co-Authors Anandita Zulia Putri Lulu Amalia Nusron