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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Irwin Sukrisno Soegeng
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance

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Pengaruh Lokasi dan Fasilitas terhadap Keputusan Pembelian Rumah pada Perumahan Green Rahayu Tahap 2 Setu Kabupaten Bekasi: The Influence of Location and Facilities on the Decision to Buy a House in Green Rahayu Housing Phase 2 Setu, Bekasi Regency Melly Melly; Irwin Sukrisno Soegeng; Andri Rizko Yulianto
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.582

Abstract

This study aims to analyze the effect of location (X1) and facilities (X2) on the house purchase decision (Y) at Perumahan Green Rahayu Tahap 2 developed by PT Indo Megah Abadi in Setu District, Bekasi Regency, both partially and simultaneously. A quantitative method with a saturated sampling technique was applied to 100 consumers who had purchased a house in the housing complex. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS 27. The t-test results show that location has a significant partial effect (t=6.785; Sig.=0.000), as does facilities (t=4.018; Sig.=0.000). The F-test indicates a significant simultaneous effect (F=34.284; Sig.=0.000). An R Square of 0.414 indicates both variables explain 41.4% of the variation in purchase decision. Location contributes more dominantly (28.09%) than facilities (9.86%). These findings enrich property marketing research in peri-urban areas that have not been widely studied.
Co-Authors Andri Rizko Yulianto Melly Melly