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All Journal Jurnal Master Pariwisata (JUMPA) Asian Journal of Management, Entrepreneurship and Social Science
Ni Putu Ratna Sari
Fakultas Pariwisata, Universitas Udayana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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KEPUASAN WISATAWAN TERHADAP ATRIBUT DESTINASI WISATA DI THE NUSA DUA BALI Ni Putu Ratna Sari; Fanny Maharani Suarka; Agung Sri Sulistyawati; Putu Diah Kusumadewi
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p09

Abstract

This research was conducted at The Nusa Dua Bali. This area was a luxury area managed by ITDC. The decrease in the number of tourist visits to The Nusa Dua needed to be further studied regarding tourist satisfaction during the Covid 19 pandemic so that later it could be utilized as the input for consideration in determining the direction of regional development of the Nusa Dua in the future and making The Nusa Dua an area that continued to exist as the best area with high quality. This study aimed to: 1) Know the characteristics of tourists staying at The Nusa Dua, 2) Analyze the level of tourist satisfaction with the attributes of The Nusa Dua tourist destinations. The data analysis technique utilized was the Important Performance Analysis (IPA) with a sample of 250 tourists. Results of this research showed that the characteristics of tourists stayed in The Nusa Dua were dominantly (51.6%) male, 42.8% were aged between 25-34 years old, 87.6% were Indonesian citizen, 57.6% were self-employed. 57.6% have stayed more than once, 76.4% stayed with length of stay 1-5 days, 46.4% traveling with friends and family, 46% used online booking, 76% purposed of visit destination was for holidays, 38.4% sources of information for the visit were taken from the previous one. The level of tourist satisfaction with the attributes of The Nusa Dua destination was 100.06%, so that in general it could be said that tourists were very satisfied with The Nusa Dua. Keywords: guest satisfaction; destination attributes; important performance analysis; The Nusa Dua
Factors Affecting Interest Return Working For Star Hotel Workers In The Seminyak Area Ni Putu Putri Widyaningsih; I Gusti Ngurah Widyatmaja; Ni Putu Ratna Sari
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Bali is one of the tourism destinations that has been hit hard by the Covid-19 pandemic. The crisis facing the tourism sector has had a major impact on workers, including hotel workers. Many hotels lost money and closed so they were forced to lay off their workers, including five-star hotels in the Seminyak area. Problems arise when tourism conditions in Bali begin to recover and the tourism industry has difficulty finding experienced workers. For this reason, this study aims to reveal the factors that influence star hotel workers to return to work in the tourism industry in post-pandemic conditions. This study uses a mixed approach (mix methods) which combines quantitative and qualitative approaches. The sampling technique used is technique purposive sampling and data collected through questionnaires, interviews, documentation studies and observation. Interviews were conducted on 7 informants and questionnaires distributed to 135 respondents. Quantitative data analysis techniques were carried out using confirmatory factor analysis techniques (Confirmatory Factor Analysis /CFA) which is processed in a statistical program software. The results of the study found that most of the respondents returned to work in the tourism industry and there were 6 factors that influenced workers' interest in returning to the tourism industry, namely non-physical environmental factors, as the most dominant factor, followed by the nature of work, workers' rights factors, social status factors, skill and character factors, and lastly, the religious value factor
Co-Authors Agung Sri Sulistyawati Fanny Maharani Suarka I Gusti Ngurah Widyatmaja Ni Putu Putri Widyaningsih Putu Diah Kusumadewi