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All Journal Jurnal Ilmiah Sultan Agung Jejak digital: Jurnal Ilmiah Multidisiplin
Fikri Shofin Mubarok
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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POLA KOMUNIKASI ANTARA ORANG TUA DAN REMAJA DALAM MENGATASI KECANDUAN GAME ONLINE MOBILE LEGEND Eric Febrian; Mubarok .; Fikri Shofin Mubarok
Jurnal Ilmiah Penelitian Mahasiswa Vol 2, No 2 (2023): September 2023
Publisher : Jurnal Ilmiah Sultan Agung

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Abstract

Penelitian in berjudul tentang Pola komunikasi orang tua dalam mengatasi anak remaja yang memiliki kecanduan game online mobile legends Di Tlogo Pacing 4 Rt 14, Rw 1, Tlogomulyo, Kecamatan Pedurungan. Bahwa Pola komunikasi orang tua dalam mengatasi anak remaja yang memiliki kecanduan game online mobile legends. Paradigma yang peneliti gunakan adalah paradigma konstruktivisme dan terdapat 3 pola komunikasi yang dipakai diantaranya pola komunikasi Autothorian,Permissive dan Authorirative. Dan dukungan Teori Relational Dialestics, Leslie Baxter dan Barbara Montmogery tentang hubungan tidak bersifat linear, hubungan ditandai dengan adanya perubahan,kontradiksi merupakan fakta fundamental, kontradiksi negoisasi dalam suatu hubungan. Teknik pengumpulan data yang digunakan adalah melalui wawancara mendalam sebagai data primer serta studi pustaka untuk data sekunder. Hasil penelitian ini menunjukan Pola Komunikasi antara orang tua dan anak merupakan suatu komunikasi penting dalam suatu hubungan untuk mengetahui seberapa pentingnya Orang Tua dalam mengatasi anaknya dalam bermain game online mobile legend Hal tersebut bisa terjadi dikarenakan setiap anggotan keluarga memiliki situasi yang berbeda-beda. Keluarga pertama dan ketiga sama-sama menggunakan pola komunikasi Permissive, Sedangkan keluarga kedua dan keempat menggunakan pola komunikasi Autothorian. Sedangkan keluarga kelima menggunakan pola komunikasi Authorirative. Kata Kunci: Kecanduan, Pola komunikasi orang tua, Relatonal Dialektika, Game Online, Relational Dialestics, Mobile Legend
Pengaruh Influencer Najwa Shihab dan FOMOI di Instagram Terhadap Opini Publik(Studi Kasus pada Postingan Peringatan Darurat Garuda Biru Fadhil Dzaky Beta Rizqullah; Fikri Shofin Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3zjg7g31

Abstract

Social media has become a primary platform for shaping public opinion, especially on urgent and sensitive issues. One such example is the peringatan darurat Garuda Biru phenomenon posted by the Instagram account @najwashihab, which received significant public response. This study aims to determine the influence of influencers and Fear of Missing Out (FoMO) behavior on public opinion regarding the emergency alert post. The study uses the Uses and Gratifications theory, which emphasizes the active role of audiences in selecting and using media to fulfill their informational needs. This research employs a quantitative method. Data were collected through questionnaires distributed to 100 respondents who follow the Instagram account @najwashihab, with the sample size calculated using the Slovin formula and selected through purposive sampling. The results show that the t-test for the influencer variable affecting public opinion produced a t-value of 4,437 with a significance value of less than 0,001. Using a significance threshold of 0,05, the t-table value was 0,1660. Therefore, it can be concluded that H0 is rejected and H1 is accepted, meaning that the influencer variable (X1) has a significant influence on public opinion (Y). Furthermore, the FoMO variable affecting public opinion had a t-value of 3,725 with a significance value also less than 0,001. With the same threshold, the t-table value was 0,1660, leading to the conclusion that H0 is accepted and H2 is rejected, indicating that the FoMO variable (X2) does not have a significant influence on public opinion (Y). This study is limited to only 100 respondents who are followers of the @najwashihab Instagram account a relatively small number compared to the account’s total followers of over 24 million. .
Pengaruh Strategi Marketing dan Kepercayaan Pembeli Terhadap Keputusan Pembelian Produk Pakaian Melalui Akun Media Sosial Tiktok @Rucas.official Febri Leo Sabilul Ashri; Fikri Shofin Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5ye5g229

Abstract

This study aims to analyze the influence of marketing strategies and buyer trust on purchasing decisions for clothing products through the TikTok account @rucas.official. This study uses the AIDA theory (Kotler and Keller) and marketing mix theory (Daryanto dan Hasiholan, 2019) with a quantitative approach and survey method. Data were collected through questionnaires to 100 respondents and processed using multiple linear regression analysis to explore the relationship between variables. The research findings show that marketing strategies have a significant influence on purchasing decisions, especially through innovative and interactive promotions carried out on TikTok. In addition, buyer trust also plays an important role in purchasing decisions, where factors such as information transparency, brand reputation, and product quality displayed in digital content greatly influence consumer purchasing interest. Thus, this study confirms that a combination of effective marketing strategies and increased buyer trust can encourage increased product purchasing decisions on digital platforms. Therefore, companies need to focus more on creating interesting and educational content, building interactions with audiences, and improving the quality of services and products to maintain customer loyalty in the digital era.
Co-Authors Eric Febrian Fadhil Dzaky Beta Rizqullah Febri Leo Sabilul Ashri Mubarok .