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All Journal Jurnal Riset Informatika
Yunita Yunita
STMIK LIKMI
Computer Science & IT

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A Study Of Comparing Conceptual And Performance of K-Means and Fuzzy C-Means Algorithms (Clustering Method of Data Mining) of Consumer Segmentation Yunita Yunita; Sukrina Herman; Ahsani Takwim; Septian Rheno Widianto
Jurnal Riset Informatika Vol. 2 No. 2 (2020): March 2020 Edition
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.34288/jri.v2i2.38

Abstract

Consumers, especially potential customers, are an important asset in a company that should be maintained properly. The tight competition requires companies to focus on the customer's needs. Consumer segmentation is one of the processes carried out in the marketing strategy. Consumer or consumer segmentation data mining plays a very important role in supporting the grouping process results. Based on mapping studies on data mining in support of consumer segmentation, two algorithms are often used: K-means clustering and Fuzzy C-means clustering. The attributes used for mining in customer segmentation processes are customer data, products, demographics, consumer behaviour, transactions, RFMDC, RFM (Recency, Frequency Monetary) and LTV (Life Time Value). It is important to combine the clustering algorithm to algorithm Classification, Association, and CPV to get the potential value of each cluster.
A Study of Stakeholder Perspectives of Enterprise Architecture Methodology (TOGAF Framework) Yunita Yunita; Denada Fatimah Zahra; Ahsani Takwim
Jurnal Riset Informatika Vol. 2 No. 4 (2020): Period September 2020
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34288/jri.v2i4.115

Abstract

Enterprise architecture is a method or explanation of how to plan, compile, structure, and realize company structures, business processes, information systems, and related infrastructure as well as an explanation of how to design systems that can support business needs and related technology to make vision and mission achieve results. targeted. The framework used in this research is TOGAF and FEAF. TOGAF has a detailed and comprehensive framework and has a methodology that supports its application but is invincible from a stakeholder point of view. The aim of this study is to develop two frameworks by comparing the differences that each Framework has from the perspective of stakeholders. The research methodology begins with a literature study and analysis with a comparison of the TOGAF and FEAF Frameworks. The results showed that. The final result of this research is the TOGAF framework with the components that are owned by FEAF from the perspective of the stakeholders so as to produce a TOGAF framework that suits the specific needs of the organization.
Co-Authors Ahsani Takwim Denada Fatimah Zahra Septian Rheno Widianto Sukrina Herman, Sukrina