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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi MASALIQ: Jurnal Pendidikan dan Sains
Resti Haryati
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Religion Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PROMOSI MELALUI MEDIA FACEBOOK DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA PRODUK CANI SNACK David Malik; Howardi Visza Adha; Resti Haryati
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 9, No 2 (2023): VOLUME IX NO. 2 Oktober 2023
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v9i2.4844

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Promosi dan kualitas produk terhadap minat beli pada produk cani snack di lubuk Gadang, Kecamatan Koro Balingka Kabupaten Pasaman Barat. Teknik pengempulan data penelitian ini melalui kuesioner dengan skala likert dan teknik pengambilan sampel menggunakan rumus lemeshowi sebanyak 100 responden, teknik analisis data pada penelitian ini adalah teknik analisis liner berganda yang terdiri dari uju parsial (T), uji simultan (F) dan koefesien determinasi. Berdasarkan hasil perhitungan aplikasi SPSS dari uji t diperoleh variabel promosi thitung<ttabel atau 0.432 < 1.661 dengan nilai signifikan (sig= 0.667>0.05) artinya  H1 ditolak dan H0 diterima, dapat disimpulkan bahwa promosi tidak berpengaruh terhadap minat beli, variabel kualitas produk thitung  >ttabel atau 4.330 > 1.661 dengan nila (sig= 000< 0.05) artinya  H2 diterima dan H0 ditolak, dapat disimpulkan bahwa kualitas produk berpengaruh dan signifikan terhadap minat beli. Hasil uji F diketahui bahwa Fhitung > Ftabel atau 9.613>2,70 dengan nila signifikan sebesar )0.000 (p < 0.05), hal ini berarti secara keseluruhan atau simultan variabel promosi, dan kualitas produk berpengaruh positif dan signifikan terhadap minat beli. Hasil dari koefesien determinasi diperoleh hasil sebsesar 0.165 artinya persentase promosi, dan kualitas produk sebesar 16,5% sedangkan 83,5% dipengaruhi oleh variabel lain.Kata Kunci: Promosi, Kualitas Produk, Minat Beli
Literature Review: Hambatan dan Solusi dalam Menerapkan Model Pembelajaran Inovatif pada Mata Pelajaran Ekonomi Resti Haryati; Yusuf Avicena; Armiati Armiati; Dessi Susanti
MASALIQ Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v6i1.8832

Abstract

Economics education plays a strategic role in equipping students with critical, analytical, and contextual thinking skills so that they are able to respond to global economic dynamics. However, the teaching of economics in schools is still largely dominated by teacher-centered conventional learning models, resulting in suboptimal development of 21st-century skills. The development of 21st-century educational paradigms and the implementation of the Kurikulum Merdeka require a transformation toward innovative learning models that integrate creativity, collaboration, the use of technology, and connections with real economic phenomena. Various studies have shown that innovative learning models such as Problem Based Learning, Project Based Learning, blended learning, and gamification can enhance students’ motivation, learning outcomes, and critical and creative thinking skills, although their implementation continues to face obstacles such as limited infrastructure, low digital literacy, suboptimal teacher pedagogical readiness, time constraints, and resistance to change. This study aimed to analyze the barriers and solutions in implementing innovative learning models in Economics subjects through a literature review of empirical research and relevant studies on the implementation of innovative learning models, the challenges encountered, and strategies for overcoming them. The review findings indicate that the successful implementation of innovative learning is strongly influenced by institutional support, continuous improvement of teachers’ competencies, the effective use of learning technologies, and a flexible and contextual curriculum. In conclusion, the application of innovative learning models in Economics instruction has the potential to significantly improve the quality of learning, provided it is supported by the comprehensive readiness of the school ecosystem, with theoretical and practical implications for teachers, schools, and policymakers in developing Economics learning that is more interactive, relevant, and oriented toward 21st-century skills.
Co-Authors Armiati David Malik Dessi Susanti Howardi Visza Adha Yusuf Avicena