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All Journal Indonesian Community Journal JURNAL ECONOMINA
Rifaid Rifaid
Universitas Muhammadiyah Mataram, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pelatihan Pembuatan Peta Resiko Bencana Berbasis ArcGIS di Desa Kopang Rembiga Lombok Tengah Muslimin Muslimin; Rifaid Rifaid; Rudi Arrahman; Muhromi Haspiadi; Maulana Ilmiyardhi; Muhammad Firman Hidayatullah; Andri Pratando
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5035

Abstract

Kopang Rembiga Village has a high vulnerability to natural disasters, such as floods, earthquakes and tornadoes. Finally, on March 13, 2024, a tornado hit Kopang Village and caused around 27 houses to be severely damaged (Antara, 2024). The Tornado Disaster in Central Lombok, especially in Rembiga Village, did not occur only this time, but in 2019 it also destroyed dozens of houses in Kopang Rembiga village, the incident occurred on Thursday, December 19, 2019. This service activity was carried out with the aim of conducting training on Making ArcGIS-Based Disaster Risk Maps in Kopang Rembiga Village, Central Lombok. The results of the ArcGIS-Based Disaster Risk Map Making training, in making disaster risk maps, it can be concluded that this activity has an impact, namely the existence of a disaster risk map in Kopang Rembige Village, Central Lombok, which is very informative so that it makes it easier for the community to use disaster risk maps independently to.
The Impact of Interactivity and Live Streaming Promotion (TikTok Shop) on Consumer Purchase Intention: An S-O-R Model Approach Safira Putri; Yasyifa Dian Urfina; Fakhriansyah Fakhriansyah; Rifaid Rifaid
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3349

Abstract

This study examines the impact of live streaming interactivity and promotion on consumer purchase intention in TikTok Shop through the Stimulus-Organism-Response (S-O-R) model, with trust and consumer attitude as mediating variables. Data were collected from 174 respondents in West Nusa Tenggara using purposive and snowball sampling techniques and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactivity does not have a direct effect on purchase intention but significantly influences purchase intention through the mediating role of trust. Meanwhile, promotion has a significant effect on purchase intention, both directly and indirectly through consumer attitude. The model explains 74.9% of the variance in consumer purchase intention. These findings highlight the importance of strengthening consumer trust and fostering positive attitudes as key strategies for enhancing live streaming marketing effectiveness on TikTok Shop.
Co-Authors Andri Pratando Fakhriansyah Fakhriansyah Maulana Ilmiyardhi Muhammad Firman Hidayatullah Muhromi Haspiadi Muslimin Muslimin Rudi Arrahman Safira Putri Yasyifa Dian Urfina