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All Journal MULTIPLE: Journal of Global and Multidisciplinary Journal of Social Humanities and Education: Scripta Humanika
Izzudin Hitimala
STAI Indonesia Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Opportunities and Challenges of Podcasts as a Means of Da'wah in the Digital Era: Analisis Peluang Dan Tantangan Podcast Sebagai Sarana Dakwah Dalam Era Digital Izzudin Hitimala
MULTIPLE: Journal of Global and Multidisciplinary Vol. 1 No. 3 (2023)
Publisher : Institute of Educational, Research, and Community Service

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Abstract

This research investigates the opportunities and challenges associated with the use of podcasts as a means of da'wah in the digital era. The aim is to understand the potential of podcasts in reaching a wider audience, the flexibility of production, and the interaction provided to the audience. Additionally, this research also aims to identify challenges such as intense competition, resource-intensive production, regulations, and potential negative impacts. The research method used is library research to analyze various literature sources with in-depth analysis to dissect the research problem formulation. The results of this research reveal that podcasts have great potential in spreading religious and moral messages to a diverse audience geographically. The flexibility of production and interaction with the audience are also positive aspects. However, the da'wah community needs to address intense competition and ensure adequate production quality. Applicable regulations must be understood, and da'wah presenters must communicate carefully to avoid negative impacts. In order to harness the potential of podcasts as an effective da'wah tool, careful content planning, strong promotion, in-depth regulatory understanding, and technology trend monitoring are key in addressing the existing challenges. Podcasts can be a powerful means of da'wah in this digital era if managed well and wisely
Menyebarkan Pesan Kebaikan: Strategi Komunikasi Islam yang Efektif dalam Dakwah di Era Digital Izzudin Hitimala
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 3 (2026): February: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/m9tjpt40

Abstract

The rapid expansion of digital communication technologies has fundamentally transformed the landscape of Islamic da’wah, requiring adaptive and strategic approaches to effectively disseminate moral and religious messages. This study aims to analyze effective Islamic communication strategies in spreading positive values through digital da’wah by employing a qualitative empirical approach that integrates literature review and social media content analysis. The findings reveal that successful digital da’wah is characterized by the strategic use of multimedia content, platform optimization, and interactive engagement that fosters meaningful audience participation. Furthermore, the study highlights the critical role of ethical communication grounded in Islamic principles, including politeness, inclusivity, and credibility, in enhancing audience trust and message acceptance. The integration of technological innovation with normative religious values emerges as a key determinant in maintaining both the relevance and authenticity of da’wah in the digital era. This research contributes theoretically by proposing a holistic framework that bridges digital communication dynamics and Islamic ethical principles, and methodologically by demonstrating the value of thematic and comparative analysis in examining contemporary da’wah practices. The findings provide practical implications for developing adaptive, ethical, and impactful digital da’wah strategies.  
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