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All Journal International Journal of Economics (IJEC)
Hery Pudjoprastyono
Management Study Program, Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Economics, Econometrics & Finance

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The Influence of Service Quality and Store Atmosphere on Customer Satisfaction at the Starbucks Pakuwon Mall Surabaya Outlet Yuda Agus Prasetyo; Hery Pudjoprastyono
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.625

Abstract

This research aims to determine the partial influence of the Customer Satisfaction and Store Atmosphere variables on Customer Satisfaction at the Starbucks Pakuwon Mall Surabaya Outlet. This type of research is quantitative. The population in this research is Starbucks consumers in Pakuwon Surabaya, namely aged 17 years and over who live in Surabaya and have made purchases at Starbucks Pakuwon Mall Surabaya. The sample for this research consisted of 91 respondents. The sampling technique used in this research is non-probability sampling (STB). Data collection using questionnaires as the primary research data source. Meanwhile, the data processing technique used is Partial Least Square (PLS). Based on the research results, it can be concluded that Service Quality has a significant positive effect on Customer Satisfaction, Store Atmosphere has a positive effect on Customer Satisfaction.
Co-Authors Yuda Agus Prasetyo