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Financial Factors to Investment Decisions: The Mediating Role of Financial Behavior Yeni Silfiani; Kandi Sofia Senastri Dahlan
Jurnal Indonesia Sosial Sains Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i10.914

Abstract

This study aims to investigate and analyze the influence of financial literacy, risk perception, and income on investment decisions through financial behavior as a mediating variable. The sampling technique employed in this research is non-probability sampling using the purposive sampling method. The sample consists of 223 respondents from generations X, Y, and Z in the Tangerang region who have previously made investments. The analysis method used is Partial Least Squares Structural Equation Modeling (PLS-SEM). The research findings indicate that financial literacy and income influence financial behavior. However, financial literacy and income do not directly impact investment decisions. Risk perception and financial behavior affect investment decisions. Income affects financial literacy. Financial behavior mediates the influence of financial literacy on investment decisions, and financial behavior also mediates the influence of income on investment decisions
The Influence Of User Experience, E-Service Quality, And E-Trust Mediated By E-Satisfaction On E-Loyalty: Customers Subscription Video On Demand (Svod) Helen Karmelia; Kandi Sofia Senastri Dahlan
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.362

Abstract

Currently in the digital era, the internet plays a very important role in supporting and making it easier for people to carry out their daily activities through various technologies. One of the benefits of the internet in the entertainment sector is being able to watch movies or online shows and streaming subscription videos, besides that this activity is one of the most popular activities in the community that is carried out during and after the pandemic. This study aims to analyze the influence of User Experience, (E-Service Quality), E-Trust, mediated by E-Satisfaction, on E-Loyalty on Subscription Video on Demand (SVOD) customers during the Covid-19 pandemic to after the Covid-19 pandemic in the Greater Jakarta area. This study is a quantitative study by collecting 278 samples. Data collection was carried out by distributing questionnaires online and the scale used was the Likert scale. The data analysis technique used is Structural Equation Modelling (SEM) with Smartpls 3.0 software. The results of this study show that User Experience has a significant influence on E-Satisfaction and E-Loyalty, E-Service Quality has a significant influence on E-Satisfaction directly but does not have a significant influence on E-Loyalty directly, E-Trust has a significant influence on E-Satisfaction directly but does not have a significant influence on E-Loyalty directly, and E-Satisfaction has a significant influence on E-Satisfaction directly, and E-Satisfaction has a significant influence on E-Satisfaction and E-Loyalty. significant influence on E-Loyalty. E-Satisfaction has succeeded in mediating between User Experience, E-Service Quality, and E-Trust with E-Loyalty.
Financial Factors to Investment Decisions: The Mediating Role of Financial Behavior Yeni Silfiani; Kandi Sofia Senastri Dahlan
Jurnal Indonesia Sosial Sains Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i10.914

Abstract

This study aims to investigate and analyze the influence of financial literacy, risk perception, and income on investment decisions through financial behavior as a mediating variable. The sampling technique employed in this research is non-probability sampling using the purposive sampling method. The sample consists of 223 respondents from generations X, Y, and Z in the Tangerang region who have previously made investments. The analysis method used is Partial Least Squares Structural Equation Modeling (PLS-SEM). The research findings indicate that financial literacy and income influence financial behavior. However, financial literacy and income do not directly impact investment decisions. Risk perception and financial behavior affect investment decisions. Income affects financial literacy. Financial behavior mediates the influence of financial literacy on investment decisions, and financial behavior also mediates the influence of income on investment decisions