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All Journal EKONOMIS : Journal of Economics and Business Multicience
Iswahyudi Tejo Yuwono
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Ekonomi Seniman Kethoprak Balekambang di Masa Pandemi Covid-19 melalui Media Baru Iswahyudi Tejo Yuwono; Huda Maulana Kurnia; Muhammad Wahyu Tri Nugroho; Magfireza Akbari
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1115

Abstract

This paper aims to describe how the Balekambang kethoprak artists maintain their economic status and continue to work in a space that no longer exists. What kind of management strategy will be adopted so that the pot remains upright and the idealism of work is maintained. There must be a specific strategy for various sectors of human activity, especially in physical activity. This research is an empirical qualitative research, with the subjects being artists who are members of the Balekambang kethoprak artist group. Data collection techniques were observation and direct interviews with the subject on the spot. Data mining guides are management theory, as they are implemented to maintain self-life and art life. The results of the study found that the artists displayed a management approach to survive. Supporting oneself and living the arts is pursued by planning, organizing, actuating, and controlling management strategies. In the end, digital technology as a new media continues to be developed as a form of adaptation to society during a pandemic. One of the activities adapted to digital media is an art exhibition.
ISLAMIC RELIGIOUS CONTENT ON INSTAGRAM REELS: BETWEEN EDUCATION AND ENTERTAINMENT Iswahyudi Tejo Yuwono
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 5 No. 03 (2025): INTERNATIONAL JOURNAL OF MULTISCIENCE - EDITION SEPTEMBER - DECEMBER 2025
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This study explores the phenomenon of Islamic religious content on Instagram Reels, which has rapidly gained popularity as a medium that combines education and entertainment. The rise of short video formats on social media has encouraged preachers, educators, and Muslim content creators to disseminate religious values in ways that are more accessible and engaging to younger audiences. This research aims to analyze how Instagram Reels serves as a hybrid platform where Islamic teachings are not only conveyed through didactic messages but are also packaged in creative, humorous, and entertaining forms. By employing a qualitative approach, the study observes selected Islamic Reels content and examines audience perceptions regarding the balance between its educational value and entertainment appeal. The findings suggest that while the majority of viewers appreciate the creative packaging of religious messages, there remains a tension between maintaining the authenticity of Islamic teachings and adapting them into entertaining formats. For many users, Reels become a means of quick spiritual reflection in their daily routines, yet some also express concerns about oversimplification or trivialization of religious values. This research contributes to the growing discourse on digital religion and media convergence by highlighting the dual role of Instagram Reels as both a pedagogical tool and a source of leisure. Ultimately, the study underscores the importance of balancing da’wah effectiveness with ethical responsibility in producing Islamic content within the dynamic landscape of social media
Co-Authors Huda Maulana Kurnia Magfireza Akbari Muhammad Wahyu Tri Nugroho