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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) jurnal syntax admiration
Unggul Kustiawan
Universitas Esa Unggul Jakarta, Indonesia
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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Peran Mediasi Affective Commitment terhadap Transformational Leadership, Job Performance dan Turnover Intention Sani Sansodik; Unggul Kustiawan
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 11 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i11.2710

Abstract

Riset ini bertujuan untuk mengetahui peran mediasi affective commitment terhadap transformational leadership, job performance dan turnover intention pada karyawan outsourcing. Kontribusi yang diharapkan secara teoritis dan manajemen perusahaan bisa menentukan langkah yang tepat untuk mengambil kebijakan mengenai karyawan outsourcing dalam meningkatkan job performance dan mengatasi turnover intention. Responden pada penelitian ini sebanyak 200 orang karyawan outsourcing mewakili seluruh karyawan outsourcing yang bekerja di Kawasan Industri Kabupaten Tangerang, Banten, Indonesia. Pengumpulan data pada penelitian ini dilakukan melalui metode survey dengan menyebarkan kuesioner secara online. Sampel yang dipilih ditentukan melalui metode purposive sampling, dengan jenis penelitian kuantitatif menggunakan Structural Equation Model (SEM). Temuan dalam penelitian ini adalah adanya pengaruh positif dari transformational leadership terhadap affective commitment dan tidak adanya pengaruh langsung antara transformational leadership terhadap turnover intention dan job performance. Selain itu penelitian ini menjelaskan bahwa affective commitment mempengaruhi turnover intention dan job performance. Sehingga variabel affective commitment mampu memediasi antara transformational leadership dan turnover intention begitu juga transformational leadership dan job performance. Implikasi manajerial pada riset ini yaitu jika perusahaan ingin meningkatkan affective commitment, maka perusahaan perlu menerapkan gaya kepemimpinan transformational dan jika perusahaan ingin mengurangi turnover intention dan menambah job performance dari pekerja, maka manajer perusahaan harus meningkatkan affective commitment dari bawahan.
Understanding the Effects of Social Media Marketing Activities: Mediation of Social Identification, Perceived Value and Satisfaction Ana Ana; Unggul Kustiawan
Jurnal Syntax Admiration Vol. 6 No. 1 (2025): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v6i1.2061

Abstract

Social media's role has grown significantly, emerging as a powerful tool for companies to execute marketing strategies. While numerous studies have delved into social media, few have delved into the impact of Social Media Marketing Activities. This research examines the effects of such activities on Social Identification, Perceived Value, and Satisfaction. To empirically assess these effects, an online survey was conducted among 350 social media users for data analysis. The findings reveal that Social Media Marketing Activities indirectly influence Satisfaction through Social Identification and Perceived Value. Additionally, Social Identification and Perceived Value have a direct impact on Satisfaction, subsequently affecting Continuance Intention, Participate Intention, Purchase Intention, and Revisit Intention. This study offers managerial insights for companies in the marketing realm, emphasizing the importance of crafting and implementing innovative marketing strategies on social media that align with consumer preferences. This, in turn, fosters Social Identification and cultivates positive consumer perceived value, ultimately leading to enhanced Satisfaction.
Co-Authors Ana Ana Sani Sansodik