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All Journal Journal of Public Administration Studies Journal of Event, Travel and Tour Management International Research Journal of Business Studies
Khongrat, Etty
Politeknik Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Effect of Ownership Structure and Leverage Towards Dividend Policy and Corporate Values Khongrat, Etty; Kusumawati, Andriani; Habsyi, Taber Al; Suharyono, Suharyono
JPAS (Journal of Public Administration Studies) Vol 6, No 1 (2021)
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jpas.2021.006.01.5

Abstract

This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live in Jakarta and Bali destination. This research used an explanatory research with simple random sampling technique. Data collection techniques were carried out with questionnaires that distributed to 165 respondents Meeting Planners who lived in Jakarta and Bali. The data analysis used in the study is General Structured Component Analysis (GSCA). The results of this study indicate that the GSCA analysis results have shown that Destination Branding has no significant effect on the Destination Image, with a path coefficient of 0.545 with a value (p-value 0.272> 0.005). The results of the GSCA analysis have proven that Destination Branding has a significant effect on destination selection with a path coefficient of 0.266 and a p-value <0.001. The results of the GSCA analysis have shown that destination image has a significant positive effect on Destination Selection with a path coefficient of 0.299 with a p-value of <0.001.
Destination Branding, Destination image and Influenced by Destination Selection oleh Meeting Planners Existing Destination Etty Khongrat
Journal of Event, Travel and Tour Management Vol. 1 No. 1 (2021)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v1i1.613

Abstract

This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live in existing destination. This research used an explanatory research with simple random sampling technique. Data collection techniques were carried out with questionnaires that distributed to 165 respondents Meeting Planners who lived in Jakarta and Bali. The data analysis used in the study is General Structured Component Analysis (GSCA). The results of this study indicate that the GSCA analysis results have shown that Destination Branding has no significant effect on the Destination Image, with a path coefficient of 0.54554 with a value (p-value 0.272> 0.005). The results of the GSCA analysis have proven that Destination Branding has a significant effect on destination selection with a path coefficient of 0.2660 and a p-value <0.001. The results of the GSCA analysis have shown that destination image has a significant positive effect on Destination Selection with a path coefficient of 0.299 with a p-value of <0.001.
Innovation Practices for Survival of Trading Small and Medium Enterprises Khongrat, Etty
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.237-251

Abstract

This study aims to develop a theoretical model to provide insights about the association between innovation practices and the SMEs’ performance and survival while underlining the auxiliary role of external support in such a relationship. Global epidemic crises, such as the coronavirus usually expose small and medium enterprises (SMEs) to various kinds of challenges and may put their at risk. Online questionnaire has been used to collect the data from 125 randomly selected SMEs managers Jakarta Polytechnic Alumni. The data was analyzed using the SmartPLS3 software. The structural equation modeling results showed that the innovation practices adopted by SMEs to face the repercussions of environmental changes had a positive impact on the performance and likelihood of business survival. PLS-SEM bootstrap results indicated that external support aids strengthen the positive impact of SMEs innovation practices on business survival rather than its performance. The theoretical implication of this study is that business performance and survival are a strong package to face various situations and conditions. The study has several significant practical implications for SMEs managers, governments, and policy makers that have been stated.
Co-Authors Andriani Kusumawati Habsyi, Taber Al Suharyono Suharyono