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p-Index From 2021 - 2026
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All Journal Jurnal Ilmu Komunikasi Journal of Event, Travel and Tour Management
Widya Natassha Rachim
LSPR Institute of Communication and Business
Languange, Linguistic, Communication & Media Social Sciences Other

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Travelling During The COVID-19 Pandemic: Mitigating The Needs and Wants Audrey Adeline; Widya Natassha Rachim; Ramadhanty Cahyaning Rizky
Journal of Event, Travel and Tour Management Vol. 2 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i2.937

Abstract

The research is to study the domestic tourists’ considerations and perceived risks and how they allay the disharmony that occurs between the desire to travel and to stay at home because of the pandemic situation, to their decision making in traveling to Bali. Data were collected through questionnaires to 96 domestic Bali tourists and interview with 5 individuals from them to gain deeper insights on the travel decision-making process between January-February 2022, a point where the COVID-19 case in Indonesia rose once again after its stagnant low case report in the third quarter of 2021. Regression analysis was performed and suggest that there is an impact between the perceived risk on purchase decision-making. In addition, results revealed that for the most part, these domestic tourists tend to set aside their worries about COVID-19 and other safety concerns so that their choice to visit Bali can be more prominent, essentially because of feeling weary with the pandemic situation which makes them feeling the urgency to escape from the “routine”.
Pengaruh Konten Instagram @mynewlyfe.id dan Personal Selling terhadap Keputusan Menjadi Nasabah Sharon Astrid Valentina Imanuella Linanto; Widya Natassha Rachim
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5464

Abstract

Marketing strategy is a series of activities carried out by company to achieve specific marketing objectives. Instagram content is one of the marketing strategies used by Manulife to deliver information to audiences with the aim of influencing them to become customers. In the digital era, where many companies maximize the use of social media, Manulife still used personal selling. Through personal selling, consumers can ask questions and receive information directly, in a detailed and structured manner, while also building closer relationships between sellers and customers. This study aims to determine the influence of Instagram content and personal selling on customer decision-making, using a quantitative approach with 96 respondents, determined using the Rao Purba formula. The results show that Instagram content from @mynewlyfe.id has a significant influence on customer decisions by 38.8%, with a t-value of 3.917 and a significance level of <0.05. Personal selling also significantly affects customer decisions by 36.2%, with a t-value of 3.848 and a significance level of <0.05. Simultaneously, both variables contribute 36.7% to customer decision-making. These findings indicate that Instagram content from @mynewlyfe.id has a moderate influence on customer decisions; personal selling also has a moderate influence; and both, Instagram content and personal selling simultaneously affect customer decisions by 36.7%.
Co-Authors Audrey Adeline Ramadhanty Cahyaning Rizky Sharon Astrid Valentina Imanuella Linanto