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All Journal Jurnal Teknologi Pangan dan Ilmu Pertanian
Akmal Nugraha Ramadhan
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry

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Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya Akmal Nugraha Ramadhan; Ika Sari Tondang
Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.920

Abstract

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.
Co-Authors Ika Sari Tondang