Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Management and Business Applied
Yustinus Rawi Dandono
STIE Bhakti Pembangunan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Product, Brand Image, and Corporate Cooperation Service on Company Performance Teguh Daryadi,; Yustinus Rawi Dandono; Setiasih Setiasih
International Journal of Management and Business Applied Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v2i2.698

Abstract

- This study aims to determine the effect of product, brand image, price, and corporate cooperation services on company performance in 2016-2021 either partially or simultaneously.Methodology/approach - The data analysis method used multiple linear regression analysis, with 52 respondents. with the coefficient of determination (R2) obtained an adjusted R Square value of 0.660 or 66%, The Slovin formula calculated the data with an error rate of (e) 5%, multiple linear regression analysis, the coefficient of determination (R2), t test, and F test. Findings - 66% of the company's performance variable is explained by product variables, brand image, price, and service, while the remaining 34% is explained by other variables which are not explained in this studyNovelty/value – product and price do not have a partial effect on company performance, while brand image and service have partial effect on company performance but product, brand image, price, and service have a simultaneous influence on company performance.
Co-Authors Setiasih Setiasih Teguh Daryadi,