Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Masyarakat Pariwisata: Journal of Community Services in Tourism
Faizal Rafsanzani
Universitas Komputer Bandung
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran melalui Media Sosial Instagram @Pangandaran.Tourism Faizal Rafsanzani; Dewi Kurniasih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 3 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v3i2.924

Abstract

Many businesses incorporate social media into their marketing and communications plans. Companies use social media in an effort to attract more customers. The Department of Tourism and Culture (Disparbud) of Pangandaran Regency, is a government agency authorized to manage tourism and culture in the district. The purpose of this study was to describe the social media marketing communication strategy of Instagram Disparbud Pangandaran Regency by combining a descriptive approach with a qualitative approach. Based on the findings of this study, Disparbud Pangandaran Regency carried out a marketing communication strategy consisting of five stages, namely marketing objectives, marketing audiences, message and media design, promotion mix, and evaluation. Through these five stages, it can increase the interest of visits for the marketing communication strategy that has been implemented. However, the increase in tourist interest occurs situationally.
Co-Authors Dewi Kurniasih